The first partner is Divinus Partners/ArmourGrid with extensive experience and knowledge in the counterfeiting intelligence industry. Divinus is working closely with Nike, US Department of Justice, the Country of India, Walmart, Target, and more. Divinus will be offering mPath services to these clients as a primary source of their data gathering and analysis process. Divinus recognizes mPath's industry leading ability to assist companies and even countries with identifying, locating, and managing the varied implications of counterfeit activities along with messaging to minimize impact.
The Organization for Economic Cooperation and Development (OECD) released a report that said international trade of "fakes" represented 2.5 percent of overall world trade, or $461 billion. That's equivalent to the gross domestic product of Ireland and the Czech Republic combined. And the OECD says Nike is one of the most intensely targeted brands by counterfeiters. Through a channel partnership with Divinus, mPath aims to help prevent such high levels of fraud.
The second partner is Sagon-Phior, a highly recognized leader in providing marketing services to major national companies such as Microsoft, Nestle, the American Cancer Society, and the American Heart Association. Sagon-Phior has agreed to promote mPath services to a number of their high profile clients. By implementing an Emotional Based marketing strategy, Sagon-Phior recognizes the value that mPath offers for branding and influencing customer awareness and purchasing habits. This partnership represents an important opportunity to showcase mPath's many talents.
And lastly, mPath signed a partnership agreement with Steven Frame, a highly qualified sales representative to assist with managing open contracts for mPath along with expanding existing market exposure. Mr. Frame's vast experience with InsideSales.com makes him an excellent addition to the team. At InsideSales.com, he focused on Global Sales Enablement via: Accelerating Sales with Data, A.I., Apps & Math plus Digital Sociology.
This news is proof that mPath is making waves as the industry recognizes their ability to deliver meaningful, customized Artificial Intelligence, Business Intelligence and even Extended Intelligence solutions for the unique needs of an evolving and expanding marketplace. The addition of these partnerships represents a significant growth opportunity for the Company and gives mPath the resources to focus on securing the many deals that are currently on the table.
Paul Baioni CEO of PPMH, Inc. the parent company of mPath, had this to add, "We, as a society, are entering a new and exciting field of business study. Richard Neal, President of mPath Discovery LLC, has written extensively about and is considered to be a leader in the field of artificial intelligence and business intelligence solutions. His vision and capability for predictive analysis extends well beyond the normal offerings in today's market. We believe that the addition of qualified sales representatives and channel partners will mark a turning point for mPath as it seeks to close several of the open contracts it currently holds, as well as creating new opportunities."
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