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PR Newswire & Marketo Explore the Value of Multi-Channel Distribution to Support Content Visibility

Apr 02, 2013, 11:30 ET from PR Newswire Association LLC

NEW YORK, April 2, 2013 /PRNewswire/ -- As today's informed consumers jump from channel to channel, interacting and sharing brands' content, marketers are faced with the challenge of being visible – and with the most applicable messages - across the multiple channels.  In order to educate marketers on how to efficiently connect the content dots and implement a multi-channel distribution strategy to help ensure greater message visibility, PR Newswire and Marketo have teamed up to host a free webinar on April 11, 2013 at 2 p.m. ET

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To learn more and register, visit:

During the 1-hour webinar, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, along with Jon Miller, Marketo's Vice President of Marketing Content and Strategy, will discuss the demands of various channels, how they align with different stages of the buying cycle, as well as explore how a layered, multi-channel distribution strategy is important for lead generation.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire:
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.   

Media Contact:
Meryl Serouya
Manager, Marketing & Communications

SOURCE PR Newswire Association LLC

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