Forum features representatives from UPS, The Wall Street Journal and Cohn & Wolfe

NEW YORK, Nov. 9, 2011 /PRNewswire/ -- Implementing a social communications plan that works in harmony with a larger marketing and customer service program is a valuable means for organizations to connect with their target audiences.  This notion will be exemplified through case studies and examples at PR Newswire and the Business Development Institute's upcoming event, Atlanta Social Communications & Content Marketing Leadership Forum.

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Taking place on November 15th at 8:30 a.m. ET, the forum will showcase how leading organizations, such as UPS, The Wall Street Journal and Cohn & Wolfe, effectively connect with customers, prospects, partners and the media through social communications and content marketing.  The conversation will be led by four presenters: PR Newswire's Global Director of Emerging Media, Michael Pranikoff; Stephen Brown, Cohn & Wolfe Atlanta's Managing Director; Debbie Curtis-Magley, Public Relations Manager at UPS; and Don Seay, Global Multi-Media Director of The Wall Street Journal.

PR Newswire is offering a special discounted rate of $25 with promo code PRN.

For more information and to register for the event, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical events & webinars aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute

Business Development Institute (BDI) (http://bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at www.twitter.com/bdionline.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC

Back to top

RELATED LINKS
http://www.prnewswire.com