PR Newswire Enhances Premium National Newsline with Search Engine Optimization Capabilities

05 Oct, 2004, 01:00 ET from PR Newswire Association LLC

    NEW YORK, Oct. 5 /PRNewswire/ -- News releases issued over PR Newswire's
 premium national newsline, US1, will now automatically be optimized for better
 search engine placement and enhanced access reporting, the company announced
 today.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
     This enhancement to US1, which is scheduled to go live on October 12, will
 allow news release issuers to monitor which search engines direct more readers
 to their releases, and which keywords and phrases are used most frequently.
     "Our Search Engine Visibility (SEV) tool has been widely embraced in the
 marketplace by PR professionals who want to leverage the opportunities to
 reach 'pre-qualified' audiences who are looking for news and information using
 search engines," said David B. Armon, chief operating officer, PR Newswire.
 "In an effort to add even more value to news releases issued through
 PR Newswire, we are now including SEV with all distributions through our
 premium national newsline, US1, that currently reaches thousands of media
 points, millions of investment professionals and the general public."
     SEV was launched in April 2004 to provide PR professionals with better
 visibility for their messages on leading search engines.  SEV helps to place
 PR Newswire members' news releases higher in search rankings and provides
 valuable data on how much traffic the news releases receive from these
 engines, including which search phrases were used to find the news release.
 Knowing which search phrases resonate best with the target audience, deliver
 the most actions, and drive the most qualified traffic, allows customers of
 SEV to tailor future messaging, giving them a powerful advantage.
     "As a business-to-business services company, we are always looking for new
 ways to differentiate ourselves in the marketplace and reach potential
 customers," said Zach Wittenberg, senior vice president of BenefitNation, a
 Bertelsmann company.  "We have used different methods of distributing our
 press releases in the past, but none have provided the return-on-investment
 that we are experiencing with PR Newswire's Search Engine Visibility tool. For
 a very reasonable fee, we have been able to extend the life of our messages in
 major search engines and gain valuable feedback on the keywords that are used
 to find our news release, allowing us to better tap into the mindset of our
 potential customers."
     With more than 550 million searches conducted every day, SEV assists
 marketing and communications specialists in leveraging the power of search to
 reach and increase the visibility of their news release messages to anyone
 searching on the Web, including media, consumers, customers, and prospects, as
 well as the stakeholders and influencers that affect media coverage.  Now,
 users of PR Newswire's premium national newsline, US1, can experience the
 power of SEV at no additional cost.
     "While every news release distributed through PR Newswire reaches more
 than 3,600 websites and online databases, without specific optimization
 techniques that make the news release more search engine-friendly, many of
 these releases are not retrievable high up in the results.  SEV provides the
 optimization needed not only to increase the visibility of the news release,
 but also to increase the shelf-life of the news release so it can be found for
 up to six months.  This is a first for the PR industry and we are happy to be
 able to offer it as part of our national distribution packages," concluded
 Armon.
 
     About PR Newswire
     Now in its 50th year, PR Newswire Association LLC (www.prnewswire.com)
 provides electronic distribution, targeting, measurement, translation and
 broadcast services on behalf of some 40,000 corporate, government,
 association, labor, non-profit, and other customers worldwide who seek to
 reach a variety of critical audiences including the news media, the investment
 community, government decision-makers, and the general public with their
 up-to-the-minute, full-text news developments. Established in 1954, PR
 Newswire has offices in 14 countries and routinely sends its customers' news
 to outlets in 135 countries and in 30 languages. Utilizing the latest in
 communications technology, PR Newswire content is considered a mainstay among
 news reporters, investors and individuals who seek breaking news from the
 source.  PR Newswire's leading brands include ProfNet(SM), eWatch(TM),
 MEDIAtlas(TM), NewsPrompt(TM) and MultiVu(TM).  PR Newswire is a subsidiary of
 United Business Media plc of London.
 
     Contact:  Rachel Asche, Director of Public Relations, PR Newswire,
 +1-212-282-1929 or rachel.asche@prnewswire.com.
 
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 David B. Armon
 http://www.profnet.com/ud_public.jsp?userid=345162
 
 

SOURCE PR Newswire Association LLC
    NEW YORK, Oct. 5 /PRNewswire/ -- News releases issued over PR Newswire's
 premium national newsline, US1, will now automatically be optimized for better
 search engine placement and enhanced access reporting, the company announced
 today.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
     This enhancement to US1, which is scheduled to go live on October 12, will
 allow news release issuers to monitor which search engines direct more readers
 to their releases, and which keywords and phrases are used most frequently.
     "Our Search Engine Visibility (SEV) tool has been widely embraced in the
 marketplace by PR professionals who want to leverage the opportunities to
 reach 'pre-qualified' audiences who are looking for news and information using
 search engines," said David B. Armon, chief operating officer, PR Newswire.
 "In an effort to add even more value to news releases issued through
 PR Newswire, we are now including SEV with all distributions through our
 premium national newsline, US1, that currently reaches thousands of media
 points, millions of investment professionals and the general public."
     SEV was launched in April 2004 to provide PR professionals with better
 visibility for their messages on leading search engines.  SEV helps to place
 PR Newswire members' news releases higher in search rankings and provides
 valuable data on how much traffic the news releases receive from these
 engines, including which search phrases were used to find the news release.
 Knowing which search phrases resonate best with the target audience, deliver
 the most actions, and drive the most qualified traffic, allows customers of
 SEV to tailor future messaging, giving them a powerful advantage.
     "As a business-to-business services company, we are always looking for new
 ways to differentiate ourselves in the marketplace and reach potential
 customers," said Zach Wittenberg, senior vice president of BenefitNation, a
 Bertelsmann company.  "We have used different methods of distributing our
 press releases in the past, but none have provided the return-on-investment
 that we are experiencing with PR Newswire's Search Engine Visibility tool. For
 a very reasonable fee, we have been able to extend the life of our messages in
 major search engines and gain valuable feedback on the keywords that are used
 to find our news release, allowing us to better tap into the mindset of our
 potential customers."
     With more than 550 million searches conducted every day, SEV assists
 marketing and communications specialists in leveraging the power of search to
 reach and increase the visibility of their news release messages to anyone
 searching on the Web, including media, consumers, customers, and prospects, as
 well as the stakeholders and influencers that affect media coverage.  Now,
 users of PR Newswire's premium national newsline, US1, can experience the
 power of SEV at no additional cost.
     "While every news release distributed through PR Newswire reaches more
 than 3,600 websites and online databases, without specific optimization
 techniques that make the news release more search engine-friendly, many of
 these releases are not retrievable high up in the results.  SEV provides the
 optimization needed not only to increase the visibility of the news release,
 but also to increase the shelf-life of the news release so it can be found for
 up to six months.  This is a first for the PR industry and we are happy to be
 able to offer it as part of our national distribution packages," concluded
 Armon.
 
     About PR Newswire
     Now in its 50th year, PR Newswire Association LLC (www.prnewswire.com)
 provides electronic distribution, targeting, measurement, translation and
 broadcast services on behalf of some 40,000 corporate, government,
 association, labor, non-profit, and other customers worldwide who seek to
 reach a variety of critical audiences including the news media, the investment
 community, government decision-makers, and the general public with their
 up-to-the-minute, full-text news developments. Established in 1954, PR
 Newswire has offices in 14 countries and routinely sends its customers' news
 to outlets in 135 countries and in 30 languages. Utilizing the latest in
 communications technology, PR Newswire content is considered a mainstay among
 news reporters, investors and individuals who seek breaking news from the
 source.  PR Newswire's leading brands include ProfNet(SM), eWatch(TM),
 MEDIAtlas(TM), NewsPrompt(TM) and MultiVu(TM).  PR Newswire is a subsidiary of
 United Business Media plc of London.
 
     Contact:  Rachel Asche, Director of Public Relations, PR Newswire,
 +1-212-282-1929 or rachel.asche@prnewswire.com.
 
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 David B. Armon
 http://www.profnet.com/ud_public.jsp?userid=345162
 
 SOURCE  PR Newswire Association LLC