Service Allows Companies to Track News Across the Blogosphere

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    NEW YORK, Jan. 15 /PRNewswire/ -- PR Newswire, the global leader in
 commercial news distribution, and Technorati, the authority for citizen
 media, today announced that for the first time readers of press releases
 can track online conversations in the blogosphere directly from press
 releases on http://www.prnewswire.com.
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     This marks the first time Technorati has entered into a partnership
 with a commercial news distribution company, and will help to establish a
 strong link between two of the most important tools in the communications
 mix -- announcements via press releases and reactions from bloggers.
     All individual press releases distributed through PR Newswire will now
 include a 'Technorati' button, linking readers to a search result page
 hosted by Technorati that will display a list of blogs discussing and
 linking to the news release, and relevant excerpts from those blogs. Once
 on the search result page, the reader can set up an automatic watch list on
 Technorati to notify them when any new blog posts are published.
     "Press releases have the power to initiate and inform important
 conversations in the blogosphere, while many bloggers are great
 accelerators and influencers of public conversation and opinion," said Dave
 Armon, chief operating officer of PR Newswire. "This partnership joins
 together two leaders in the communications industry to offer an
 unparalleled service to both issuers of news and the readers who follow
 them. Issuers now have a means to track direct blog response to their press
 release using the most established and innovative blog search facility
 available, while readers of these news releases will gain broader context
 for the news by reading how these public influencers are responding to it."
     The Technorati link is available when viewing press releases from PR
 Newswire's public Web site, http://www.prnewswire.com/, which receives more
 than 1.2 million unique visitors a month. All PR Newswire releases will
 carry the Technorati link at no additional cost. Technorati is a free
 service, requiring only registration by users.
     "Often, the kernel of any robust conversation on the Live Web is a
 press release in which something significant or interesting is announced,"
 said David L. Sifry, founder and CEO of Technorati. "By using the new
 Technorati button on PR Newswire, folks can instantly see both immediate
 reaction to announcements and the accelerating conversation, all in real
 time."
     Visitors to any press release on PR Newswire's public Web site can also
 access RSS feeds of press releases categorized by industry and subject, and
 post press releases to both del.icio.us and digg, two influential social
 networks.
     About Technorati
     Technorati is the world's leading authority on what's happening in the
 world of citizen media. Currently tracking nearly 65 million blogs in near
 real-time, Technorati also surfaces video, podcasts, games, music and other
 forms of citizen media published to the World Live Web. Technorati: Who's
 Saying What. Right Now. http://www.technorati.com.
     About PR Newswire
     Now in its 52nd year, PR Newswire Association LLC
 (http://www.prnewswire.com) provides electronic distribution, targeting,
 measurement and broadcast services on behalf of tens of thousands of
 corporate, government, association, labor, non-profit, and other customers
 worldwide. Using PR Newswire, these organizations reach a variety of
 critical audiences including the news media, the investment community,
 government decision-makers, and the general public with their
 up-to-the-minute, full-text news developments.
     Established in 1954, PR Newswire has offices in 11 countries and
 routinely sends its customers' news to outlets in 135 countries and in more
 than 40 languages. Utilizing the latest in communications technology, PR
 Newswire content is considered a mainstay among news reporters, investors
 and individuals who seek breaking news from the source. PR Newswire's
 leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM),
 Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S.
 Newswire, the preeminent policy newswire in the industry. PR Newswire is a
 subsidiary of United Business Media plc of London
 (http://www.unitedbusinessmedia.com).
     Contacts:
     Rachel Meranus
     Director, Public Relations
     PR Newswire
     212.282.1929
     rachel.meranus@prnewswire.com
 
 

SOURCE PR Newswire