NEW YORK, Jan. 19, 2016 /PR Newswire/ -- Content on the Internet can live forever. While the press releases of the past might have found themselves in recycling bins without seeing the light of day, today's press release has the power to reach consumer audiences long after it was originally published—making it an important piece of any communications strategy.
The broad attention a press release can garner has made it more important than ever for brand communicators to make sure nothing is missing from each message. PR Newswire's white paper Press Release Boot Camp: What You Need to Know provides a comprehensive checklist for preparing a press release for distribution.
While the basics of press release writing are more widely known, there are smaller details that are easier to overlook when readying content for the wire. The white paper walks through a press release from start to finish, helping PR and marketing pros ensure they don't miss a thing.
- Adding an image or a video? Don't forget captions for each asset.
- Including a chart or table? Be sure to include the original excel or word file.
- Is your company publicly traded? Include your stock ticker.
- Sending internationally? Be aware of any added time needed to translate your content.
For more tips on formatting a press release and practical solutions to common mistakes, download the white paper here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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