NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Manny Santos, Director of PR Newswire's MultiVu Latino division, will address attendees at the Portada Hispanic Mobile Marketing Forum taking place on September 19th, 2012 at the Scholastic Auditorium with Greenhouse & Rooftop Terrace in New York City. The Mobile Marketing Forum precedes Portada's Annual Hispanic Advertising and Media Conference for which PR Newswire is the official wire sponsor.
Through workshops, presentations and case studies, the Mobile Marketing Forum aims to provide marketers, agency representatives and media executives with a clear understanding of the opportunities that exist in the mobile communications space. During an introduction to the session entitled "New Research: The Nature of the Hispanic Mobile Market – Revealing Insights," Santos will share his perspective about the changing behaviors of Hispanic consumers with regards to mobile communications and explain how PR Newswire's targeted broadcast solutions are developed with the behaviors of mobile consumers in mind. The session is slated for 5 pm E.T. on Wednesday, September 19th.
"U.S. consumers are always plugged in; utilizing mobile devices to interact through social media, access news and engage directly with brands through multimedia content," said Santos. "It is a medium that cannot be neglected when developing a communications strategy, and PR Newswire's MultiVu Latino offerings are technologically designed to ensure that professional communicators can leverage mobile consumption."
Santos continued, "Portada's conference provides a unique and exciting setting through which to gain insights from leaders in the space, network with peers and learn best practices in reaching and engaging with the influential Hispanic market, and we are excited to be a part of it."
The Mobile Marketing Forum precedes the 6th Annual Hispanic Advertising and Media Conference which attracts major decision makers in the advertising, marketing and media industry from all over the country and educates attendees on how to leverage technology to reach the burgeoning Hispanic demographic, focusing on trends in digital media and content marketing. For the complete conference agenda, visit http://www.portada-online.com/html/services/ny12-baja.pdf.
"We are happy to be partnering with PR Newswire, an organization whose professionalism and leadership is second to none," said Marcos Baer, publisher, Portada.
To register for the Hispanic Mobile Marketing Forum and/or for Portada's 6th Annual Hispanic Advertising and Media Conference, visit http://www.portada-online.com/conference/registration.aspx?cid=16.
About PR Newswire:
PR Newswire (www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Portada (www.portada-online.com) is the leading source about the Latin marketing and media space. Portada offers world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.
VP Marketing & Communications, PR Newswire
SOURCE PR Newswire Association LLC