A Bloomberg BNA Webinar for Executives and Entrepreneurs

ARLINGTON, Va., Feb. 13, 2012 /PRNewswire-USNewswire/ -- Your intellectual property is important to your company's success. You fully appreciate why you need to invest in critical research and development, and ancillary IP services. But how do you know if the money in your IP budget is being well spent?

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Practical Intellectual Property Guidance for Executives and Entrepreneurs, a new webinar from Bloomberg BNA, will provide practical intellectual property guidance for executives and entrepreneurs, and the counsel advising them, with a focus on improving the company's bottom line.

This online event will take place February 16, 2012, from 1:00 p.m. – 3:30 p.m., EST.

Participants will learn:

• How to choose which ideas to protect;
• Whether patents, trademarks, or copyrights will best cover your products or services, limit competitive encroachments, and protect your investments;
• Where the greatest threat to your IP lies – in competition, knock‐offs and the grey market, or defecting employees;
• What your company can do to identify, develop, and protect your IP assets;
• If a patent ends up in litigation, the likelihood of adjudication versus settlement;
• Whether registration with the U.S. Patent and Trademark Office is required before your company begins to use a mark; and
• What your company should be most concerned about regarding trade secrets.

Also learn to:

• Work backwards
• Understand the basics of intellectual property
• Avoid common mistakes
• Include IP strategy as part of the company's core business strategy

Who will benefit from attending this program? As intellectual property is key to the success of many companies, learning practical intellectual property tips is invaluable to in-house counsel and management, including C-level executives and senior managers, of any company, as well as entrepreneurs and independent inventors.

Practical Intellectual Property Guidance for Executives and Entrepreneurs will take place February 16, 2012, from 1:00 p.m. – 3:30 p.m., ET. To register for this webinar and obtain further information about CLE and CPE credits, go to http://www.bna.com/practical-intellectual-property-w12884907376/ or call 800.372.1033, menu Option 6, then Option 1. 

To receive automatic e-mail notification of upcoming Bloomberg BNA webinars that may be of interest to you, go to: http://www.bna.com/emailsignup.htm.

About Bloomberg BNA 
Bloomberg BNA, a wholly-owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance - the information that matters most to professionals. Bloomberg BNA's authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety. 

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SOURCE Bloomberg BNA

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