PreciousPlatinum.com Unveils Fresh New Look Now Featuring More Platinum Bridal and Fashion Jewelry Website revamps into an educational resource with more product designs, where to shop, and offers a customizable platinum jewelry dream-list

NEW YORK, July 27 /PRNewswire/ -- PreciousPlatinum.com, the top online resource for platinum jewelry, has augmented its content and updated its design due to recent consumer research showing great interest in the breadth of product design and platinum education. As a result, today's brides, grooms and style-seekers can now find an expanded Design Gallery featuring more than 20 percent more bridal and fashion product images, as well as a new Media Center complete with pictures of celebrities wearing platinum, a Find a Local Platinum Retailer function, Hints & Tips, and a "Platinum Dream List" where visitors can archive their favorite pieces and email them to friends and family.

PreciousPlatinum.com knows 81 percent of pre-engaged women desire platinum for their bridal jewelry (Conde Nast Bridal Group), so it compiled the "best of the best" in platinum design from today's top jewelry designers. A new, easy-to-navigate virtual "art gallery" walks visitors through each room where a different jewelry category is exhibited from platinum engagement rings and wedding bands to men's platinum watches and everyday fashion jewelry. Within the "gallery," visitors can explore special collections ranging in styles and price points and can learn more about why platinum is preferred among many brides and grooms.

For those who like to do their homework, the new PreciousPlatinum.com is also an educational site offering style advice, budget and planning tips, and a customizable guide that explains why platinum is considered the finest precious metal. It also addresses some of the most popular questions including why choose platinum over other metals, is it the best choice for my lifestyle and how does one care for platinum.

Searching for platinum jewelry has never been easier with PreciousPlatinum.com's enhanced search criteria. The Design Gallery now offers searches by Jewelry Type, Occasion, Stone, Setting, and Finish. http://www.preciousplatinum.com/en-US/design-gallery.aspx

And because brides, grooms, and stylish consumers have favorite designers and want to know who's behind the brand, PreciousPlatinum.com has added Designer Profiles - a behind the scenes look at your favorite platinum jewelry designers. http://www.preciousplatinum.com/EN-US/design-gallery/designers-glossary.aspx

Another discovery PreciousPlatinum.com made when speaking with its current users was the desire to see platinum jewelry in the media - in fashion magazines, on television and worn by today's hottest celebrities. The new Media Center showcases all of this and more including the hottest bridal and fashion trends and who's saying what. Visitors can also watch educational videos for a more in-depth look at platinum jewelry. http://www.preciousplatinum.com/en-US/media-center/pt-news.aspx

The new Hints & Tips section informs inquisitive shoppers about platinum and what makes it the finest precious metal. It provides a host of information about platinum, platinum jewelry, diamonds, settings, finishes, and styles - and viewers can now customize an educational PDF file with answers to their top questions about platinum. http://www.preciousplatinum.com/en-US/hints-tips.aspx

Lastly, PreciousPlatinum.com now houses an exciting new feature called, "My Platinum Dream List" - because all of us can dream! The "Dream List" enables viewers to save their favorite platinum jewelry pieces in one place for safe keeping or send them to friends, family or significant others to "drop the hint." http://www.preciousplatinum.com/EN-US/login.aspx

Platinum is celebrated for its durability, rarity, prestige and beauty and the new PreciousPlatinum.com offers today's brides, grooms and style-seekers valuable information to help guide them through the purchase process. Along the way, consumers can learn insights into emerging trends in the jewelry and gain an opportunity to discover the many reasons why platinum is the clear choice for momentous occasions.

Please visit www.PreciousPlatinum.com for more information.

About Platinum Guild International USA

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.preciousplatinum.com.

SOURCE Platinum Guild International USA



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