LOS ANGELES, March 4, 2013 /PRNewswire/ -- Health economics and policy consulting leader, Precision Health Economics (PHE) announced today it has hired Mark A. Gianforcaro, RPh, as chief marketing officer. The position will support the expansion of the PHE brand and, ultimately, the overall growth of this highly decorated and respected healthcare consultancy business.
"The persistent questions surrounding the cost and value of healthcare, combined with the cementing of the Affordable Care Act, have poised PHE to lead the discussion of healthcare delivery and affordability; we have the preeminent minds who are innovating new models and approaches to rapidly advance the current knowledge base," said Glenn Bilawsky, CEO of PHE. "We have quickly become the go-to source for the highest levels of government and industry. Mark has a unique set of skills to help us build on this momentum and further fuel our growth."
In his 30-year career within the healthcare and healthcare products industries, Gianforcaro has developed enterprise business tools and analytics, and has provided insight and strategies for the managed care marketplace, speaking broadly on the topic. He has held executive positions in sales and marketing for leading pharmaceutical and marketing firms. Most recently, he held executive sales and marketing positions in the i3 division of UnitedHealth Group.
"As part of the PHE executive team, I can fully leverage my combined experience in the consulting and healthcare products and services commercialization arenas," Gianforcaro said. "I am eager to apply my skills to help PHE's customers develop the best use of science, analytics, and information to support their decision making, policy development, and market access."
About Precision Health Economics
Founded in 2005 by three renowned health economists from elite universities: Tomas Philipson; Dana Goldman; and Darius Lakdawalla, Precision Health Economics integrates deep technical expertise with practical insights to bring intellectual integrity, academic rigor, and a creative approach to the most challenging problems in healthcare. PHE has offices across the United States and draws on the research expertise of a network of affiliated academic economists and clinicians from the world's leading universities. PHE's work straddles the policy arena and the clinical field, reaching top decision makers to influence outcomes. For more information, go to www.precisionhealtheconomics.com.
EDITORS NOTE: Photo available on request.
SOURCE Precision Health Economics