Premiere of Nickelodeon's 'Taina' Posts Triple-Digit Ratings Gains

'Taina' Number One with Tweens and Kids 2-11, Wins 7 p.m. (ET/PT) Time Slot

Against All Broadcast and Basic Cable Television Competition

Jan 17, 2001, 00:00 ET from Nickelodeon

    PASADENA, Calif., Jan. 17 /PRNewswire/ -- "Taina", Nickelodeon's newest
 live-action comedy series, scored a 5.5 rating/18 share (1.7 million kid
 viewers) for its Sunday, Jan. 14, premiere -- marking triple-digit increases
 of 169% in rating and 181% in kid viewers as compared to prior-year levels.
 Also among kids 2-11, "Taina's" strong performance propelled it to number one
 in the 7-7:30 p.m. (ET/PT) time slot among all broadcast and basic cable
 network competition. Among tweens (kids 9-14), "Taina" also was number one in
 its time slot, posting a 5.7 rating/17 share (1.1 million tween viewers) and
 recording triple-digit increases of 136% in rating and 158% in tween viewers,
 as compared to last year.
     "Taina" is Nick's new live-action series chronicling the life of Taina
 Morales, a sassy 15-year-old Latina caught between two worlds -- the
 traditional world of her Puerto Rican family and the modern world of her
 friends and life at the Manhattan School of the Arts. Created and executive
 produced by Maria Perez-Brown (Gullah Gullah Island) and starring Christina
 Vidal (Nick Freno: Licensed Teacher; Life with Mikey) in the title role,
 "Taina" uses music, dance and comedy to explore this ambitious young girl's
 life as she and her friends come of age and work through the fears and
 insecurities that are part of growing up.
     Nickelodeon, now in its 22nd year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and production
 in the U.S. and around the world, plus consumer products, online, recreation,
 books, magazines and feature films. Nickelodeon's U.S. television network is
 seen in more than 78 million households and has been the number-one rated
 cable network for more than five consecutive years. Nickelodeon and all
 related titles, characters and logos are trademarks of Viacom International

SOURCE Nickelodeon