Premiere Publishing Group and Trump Magazine Announce a Strategic Alliance With Drinks Americas and Trump Vodka

Apr 19, 2007, 01:00 ET from Premiere Publishing Group

    NEW YORK, April 19 /PRNewswire-FirstCall/ -- Premiere Publishing Group,
 Inc. (OTC Bulletin Board:   PPBL), an events and fully integrated consumer
 and custom publisher, announced today a strategic alliance with Drinks
 Americas (OTC Bulletin Board:   DKAM), the importer of Trump Vodka.
     Drinks Americas develops, owns, markets, and distributes nationally
 alcoholic and non-alcoholic premium beverages that are often associated
 with renowned icon celebrities. Drinks' portfolio of premium alcoholic
 beverages includes Donald Trump's Trump Super Premium Vodka, Willie
 Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic
 brands include the distribution of Paul Newman's Own Lightly Sparkling
 Fruit Juice and Flavored Water Drinks.
     Other products owned and distributed by Drinks include Damiana, the
 Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana
 from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Aguila
 Tequila and Cohete Rum are Gold and Silver Medal award winners respectively
 from the International Beverage Tasting Institute and the San Francisco
 International Wine and Spirits Competition.
     J. Patrick Kenny, President and Chief Executive Officer of Drinks
 Americas stated, "Trump Magazine and Poker Life Magazine are perfect
 vehicles to promote Trump Vodka and reach affluent Trump consumers who live
 and play at his properties. We see great synergy working with these
 magazines and their publisher and editor Michael Jacobson in developing a
 joint promotional initiative to market our brands and companies at high
 profile events, and attract other companies who desire to sample and
 promote under our umbrella."
     Michael Jacobson, publisher and editor of Trump Magazine and Poker Life
 Magazine, and Chief Executive Officer of Premiere Publishing Group, Inc.
 stated that, "We are very excited to be working with Drinks Americas and
 its President and Chief Executive Officer, J. Patrick Kenny, promoting
 Trump Vodka at our events, and featuring their advertising within Trump
 Magazine and Poker Life Magazine. We also recognize great potential in
 developing a profitable joint promotional initiative to promote our brands
 and our companies while offering events on a national basis to major luxury
 goods brands to market with us."
     About Premiere Publishing Group
     Premiere Publishing Group (OTC Bulletin Board:   PPBL) with its wholly
 owned subsidiaries Sobe Life, LLC -- publisher of Trump Magazine -- and
 Poker Life Magazine, LLC -- publisher of Poker Life Magazine, offers
 turnkey publishing solutions to corporations and brands. The Company
 publishes Trump Magazine and Poker Life Magazine. Trump Magazine is a men's
 luxury glossy that captures the essence of the Donald Trump experience and
 reflects the entrepreneurial passion and drive that have made the Trump
 name synonymous with opulence and business savvy. Trump Magazine is a
 dynamic publication targeted to a discerning readership of upwardly mobile,
 intelligent men who appreciate the best out of life. Trump Magazine is a
 quarterly magazine that chronicles the people and places that shape its
 readers' lives from the perspective of a 21st Century business and pop
 culture icon, Donald Trump. Poker Life Magazine is a national magazine that
 focuses on the popular game of poker and the lifestyle surrounding it.
     This news release contains forward-looking statements within the
 meaning of Section 27A of the Securities Act of 1933, as amended, and
 Section 21E of the Securities Exchange Act of 1934, as amended. The
 forward-looking statements are based on current expectations, estimates and
 projections made by management. The Company intends for the forward-looking
 statements to be covered by the safe harbor provisions for forward-looking
 statements. The forward-looking statements include the expected formation
 of profitable joint promotional initiative with Drinks Americas. The
 forward-looking statements are subject to risks and uncertainties that
 could cause actual results to differ materially from those set forth or
 implied by any forward-looking statements, including the risk that the
 joint promotional initiative may not be formed, as well as the risks set
 forth in the Company's Form 10-KSB filed with the SEC for its fiscal year
 ended December 31, 2006. Please see the Company's filings with the SEC at for additional information regarding risks and uncertainties,
 including the risk factors set forth in the Company's filings.
     Contact: Ms. Miriyah Smith
     Premiere Publishing Group, Inc.
     (212) 481-6450

SOURCE Premiere Publishing Group