BELLEVUE, Wash., Oct. 18, 2016 /PRNewswire/ -- Today, Presbyterian Retirement Communities Northwest (PRCN) announced a new name. Now known as Transforming Age, the name change marks a milestone in the evolution of the company's 60-year legacy and points specifically to its focus on changing the perception of age and aging.
"We are extremely excited about this new name," explained Torsten Hirche, president and CEO of Transforming Age. "Over the years, we've continually invested in housing, technology, and other solutions that empower older adults to live without limits. Recently, it became clear that we had outgrown our original name. While we honor our heritage, Transforming Age better reflects our mission and vision going forward."
When the organization opened in 1956, it offered one of the first continuing care retirement community options in the state of Washington. Over the years, it has grown its footprint in Seattle with a focus that has evolved to include investments in new technologies, new state-of-the-art housing opportunities, as well as creative programs and services.
The organization recently expanded its family of communities with the Fred Lind Manor affiliation in 2014. And earlier this month, Transforming Age secured a successful $130 million fixed-rate bond issue at historically low rates solidifying its ability to provide continued high quality senior housing for its Seattle communities. This includes an investment in excess of $30 million to reposition both Fred Lind Manor and Parkshore.
Under the name Transforming Age, the organization will continue to build upon its solid track record by offering more housing opportunities beyond its current geographic footprint, as well as continuing to drive innovation in the industry and elevating its advocacy efforts related to the challenges facing an aging society and opportunities for older adults.
In the coming weeks and months, the company is expected to announce several new advances in both its technology investments and geographic reach as it launches a comprehensive effort to embody the promise of its new brand.
Along with the new name, the company also introduced a new tag line – live without limits. Explaining the vision behind the tagline, Hirche noted:
"Imagination and determination are what expands our ability to live without limits. We are privileged to partner with older adults to remove barriers and enable people of any age to lead independent and purposeful lives."
As a part of this focus, Transforming Age is doubling down on its efforts to combat ageism and empower older adults to reimagine their lives. One way it is looking to do that is through a newly launched online forum called When I'm 99 that is a combination of curated and original content designed to be a resource for inspiration and for identifying practical ways to engage in changing behavior and influencing public policy aimed at combatting ageism.
"This forum is a platform that challenges all of us to imagine ourselves in our older years and to think of how we would like to be treated – our hopes, dreams and concerns," Hirche explained. "Though in its early stages, we are hopeful that the forum will grow to fuel a new movement to encourage all of us to realize older isn't other – older is, eventually, all of us – and together we can inspire meaningful change and truly live without limits."
More information about what the new name and brand means for the organization can be found on its new website.
ABOUT TRANSFORMING AGE
Transforming Age (www.transformingage.org) is a leading not for profit organization committed to improving the lives of older adults through community housing and services, technology development, research and advocacy. Founded in 1956, the organization currently operates three communities in Seattle. In addition, it provides operations and management as well as a variety of other business services to the industry. Transforming Age has a history of creating innovative solutions and advocacy opportunities for older adults. The Transforming Age Foundation provides support for the organization through a variety of philanthropic programs aimed improving older adults lives and society as a whole.
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SOURCE Transforming Age