Available at New England Area Stores, Fast Growing Health and Wellness Brand Offers Broad Range of Foods Tailored to Shoppers' Specific Health Needs

SCHENECTADY, N.Y., May 7 /PRNewswire/ -- Price Chopper, an American-owned, family-managed company with 117 stores in six Northeastern states unveiled a delicious new world of great tasting and nutritious food options today with the debut of the Eating Right brand at its stores. The fast growing, multi-category lifestyle brand offers shoppers a range of "better-for-you" foods with products tailored to support specific dietary needs such as heart health, digestive health, bone health, immunity and weight management.

Among the Eating Right categories now on offer at area Price Chopper stores are Frozen Entrees and Breakfast options. The brand's standout innovation is its unique "Spot Your Needs(TM)" system, which simplifies the process of finding delicious, better-for-you products without restricting shoppers from foods they love. Whether they're looking to drop weight, boost their immunity, improve digestion or meet other health goals, Eating Right offers great tasting choices to help shoppers achieve and maintain a healthier lifestyle.

"With healthier eating a priority for many of our customers, we are pleased to bring new options to our shelves with the introduction of the Eating Right brand at Price Chopper stores," said Ellie Wilson, Sr. Corporate Nutritionist at Price Chopper. "Our shoppers rely on us to meet all of their varied needs and with Eating Right we're able to offer a great selection of products designed to help our customers pursue their specific health goals."

Made from the highest quality ingredients and committed to a next-generation approach to smarter eating with its "Spot Your Needs" system, Eating Right makes shopping for more nutritious foods easy with affordable options in nearly every aisle of the store. Supported by a multi-million-dollar consumer marketing campaign to drive traffic to its retail partners, Eating Right offers supermarkets and food service organizations a complete solution to quickly enhance their health-focused product offerings in more than 20 categories.

"Eating Right makes it simple for families to make smart food choices without sacrificing taste or paying a premium price, and we are pleased to be working with Price Chopper to offer the brand to its customers," said Alex Petrov, president of Lucerne Foods Inc. "With many shoppers looking for options that combine taste and nutrition, Eating Right offers the highest quality, 'better-for-you' products in nearly every aisle of the supermarket."

About Price Chopper

Based in Schenectady, NY, the Golub Corporation owns and operates 117 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative associate relations. Golub's approximately 25,000 associates collectively own 51% of the company's privately held stock.

About Eating Right (TM)

Eating Right (TM) is one of the nation's fastest growing health and wellness brands and offers consumers and retailers a complete, multi-category lifestyle solution with over 225 products in 20+ categories. Launched in April 2007, Eating Right makes it easy for consumers to eat great tasting, "better-for-you" foods that are in nearly every aisle of the supermarket. Simplifying the shopping experience, Eating Right's(TM) unique "Spot Your Needs(TM)" system highlights the key dietary attribute of the product offering such as low fat, high in fiber, Omega-3 fortified and made from whole wheat.

SOURCE Price Chopper

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