Price Chopper Selects DemandTec for Price Optimization

Supermarket retailer chose DemandTec after a comprehensive evaluation of key solutions for consumer-centric pricing

SAN CARLOS, Calif., April 29 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that the Golub Corporation, which operates the 116-store Price Chopper supermarket chain in the Northeast US, has selected the DemandTec Lifecycle Price Optimization(TM) solution, which includes Everyday Price Management and Everyday Price Optimization software services.

Like many supermarket retailers, Price Chopper has a need to become more efficient in generating the information their business users need to execute pricing strategies. To address these challenges, Price Chopper closely evaluated all of the primary vendors offering price optimization solutions before selecting DemandTec.

"We selected DemandTec because we share the same vision for aligning and optimizing pricing to drive financial results and price image," said Joe Kelley vice president of sales and merchandising for Price Chopper. "DemandTec's proven experience in the marketplace and superior science gave us the confidence to select them as a strategic partner for these initiatives."

"Price Chopper has been considered an innovative retailer for decades, and its choice of DemandTec highlights the importance of bringing technology to a critical area like pricing by using our solutions," said Dan Fishback, president and chief executive officer of DemandTec. "We look forward to working with the Price Chopper team and to supporting their efforts to help them achieve their volume, sales, profitability and price image goals."

DemandTec Lifecycle Price Optimization(TM) is a comprehensive solution for managing pricing across the entire store. The solution, which also includes Promotion Planning & Optimization and Markdown Optimization, allows retailers to strategically price items at any stage in their lifecycle - including new items, regular retails, promoted items and clearance items.

About Price Chopper/The Golub Corporation

Based in Schenectady, NY, the Golub Corporation owns and operates more than 100 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub employs more than 23,000 associates who collectively own 55% of the company's privately held stock.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as ACE Hardware, Advance Auto Parts, Belk, Best Buy, Bon-Ton Stores, Circle K Stores, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Spartan Stores, Toys R US and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.2 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits and effectiveness of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Cassandra Moren, DemandTec, Inc.
    (650) 226-4690
    cassandra.moren@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

    Price Chopper Contact:
    Mona Golub, Price Chopper Supermarkets
    (518) 379-1480
    monag@pricechopper.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization(TM) is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.