Price reduced on Canary app that curbs texting while driving Lifetime subscription protects up to 10 drivers from distracted driving

COLUMBIA, S.C., Feb. 22, 2013 /PRNewswire-iReach/ -- The Canary Project (www.thecanaryproject.com) reduced the subscription fee for its Canary distracted driving prevention app (available for iPhones and Android phones) to $9.99 for a lifetime subscription that includes up to 10 smartphones.

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Canary previously cost $9.99 per month. The Canary Project converted all current subscribers to lifetime subscriptions at no extra charge.

Available free for the first seven days, Canary sends the subscriber alerts about a driver's smartphone use on the road. Popular with parents of teen drivers, it detects texting, talking, emailing, use of social media and even speeding. Canary also tells parents when a child violates a curfew or travels into areas set as "off limits" or beyond areas set as "safe."

"After I installed Canary on my daughter's phone, I saw fewer and fewer infractions," said Canary user Claudia Smiley, mother of a teen driver. "This app is an amazing tool that is keeping teens safe."

Jani Spede, CEO of The Canary Project, said, "We must rewire people to the idea that saving lives is more valuable than sending or reading a quick text, Facebook post, tweet or email they think they can safely manage while driving. They can't. Distracted driving is beyond an epidemic. Our new price makes it easier for more families — and even businesses that have employees on the road — to end distracted driving."

A University of Kansas study found that 98 percent of undergraduate college students admit to reading text messages while driving, even though they recognize the danger.

A lifetime subscription to Canary is $9.99 if purchased during the app's seven-day free trial. Afterwards, the price is $14.99. Canary also offers discounts on group subscriptions for commercial use.

More information, including links to download either version of the Canary app, is available at www.thecanaryproject.com.

ABOUT THE CANARY PROJECT

The Canary Project (www.thecanaryproject.com) is an initiative dedicated to curbing distracted driving, especially among teen drivers. Collaborating with partners who share a passion for safe driving and saving lives, The Canary Project supports existing driving safety programs and creates educational and awareness resources that will help prevent distracted driving and create safer roads. See the Canary Project blog. Connect with The Canary Project on Facebook and follow the organization on Twitter: @Canary_Project.

Media Contact: Jani Spede The Canary Project, (866) 923-9980 ext. 1, jspede@spedepr.com

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SOURCE The Canary Project



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