Priceline.com Triples Size Of Tonight-Only Deals® Last-Minute Hotel Service For iPhone, iPad, iPod touch and Android
New study says Sunday is most popular night for last-minute mobile bookers, while Thursday night check-ins deliver the biggest savings
NORWALK, Conn., Sept. 13, 2012 /PRNewswire/ -- Priceline.com (Nasdaq: PCLN) today announced that its Tonight-Only Deals® hotel reservations service has been expanded to offer 3- and 4-star hotels in approximately 150 destinations around the U.S. on a typical evening. The app's coverage has more than tripled from the 34 markets it offered at launch. Tonight-Only Deals is bundled into the Priceline Negotiator app available for iPhone, iPad, iPod touch and Android. It's also available for travelers who access priceline.com's mobile-enhanced website m.priceline.com.
Tonight-Only Deals® gives mobile device-equipped travelers access to an exclusive inventory of top-quality hotel rooms that can be booked for check-in that same night at discounts of up to 40% or more off priceline.com's regular published hotel prices. Tonight-Only Deals® will be posted on the service at 11:00 a.m. local time. Room reservations can be instantly booked up until 11:00 p.m. local time, or until they sell out. The app shows the names of all the available Tonight-Only Deals® hotels with descriptions, maps and photos, along with the rates and the percentage discounts. Tonight-Only Deals® also will display each hotel's customer satisfaction score and reviews generated by priceline.com guests who have stayed there.
Priceline.com also announced today the results of an internal savings study among Tonight-Only Deals customers. The study found that Sunday is the most popular check-in night among last-minute mobile bookers, while Thursday night check-ins tend to deliver the deepest savings. The study also found that, on average, mobile users who booked Tonight-Only Deals saved 41% compared to the published retail price. And 25% of those who booked saved 50% or more off retail prices. All savings are calculated off the freshest, lowest retail rate available on priceline.com.
Hotel prices can (and do) change at any time. That's why Tonight-Only Deals is supported by a "fresh-shop" feature where every participating hotel's best retail price is individually checked right before the Tonight-Only Deal gets posted on the app. "Considering the fluctuations in hotel prices, we think it's important to wait until that last minute to compare prices so consumers know that the savings calculation they're seeing is as fresh and accurate as it can be," said Tim Gordon , Senior Vice President, priceline.com Hotels.
The Priceline Negotiator app, including the Tonight-Only Deals service, can be downloaded for free from the Android market https://market.android.com/details?id=com.priceline.android.negotiator. It can also be downloaded for free from the iTunes store http://itunes.apple.com/us/app/priceline-hotel-car-negotiator/id336381998?mt=8&uo=4.
Here's how the Tonight-Only Deals® service works as part of the Priceline Negotiator® app: When a traveler searches the app's published-price hotel listings for a same-night stay, the app will also look for Tonight-Only Deals® and alert the traveler if specially discounted deals are available. The traveler will then see a list of up to three available hotel room reservations per city and will see which hotels have reservations available. Travelers can choose to see the Tonight-Only Deals® or continue with their hotel search. In either case, room reservations can be immediately booked through the Priceline Negotiator® easy check-out feature.
iPad, iPhone, iPod Touch and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a registered trademark of Google, Inc.
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 260,000 participating hotels worldwide. The Group is composed of four primary brands – Booking.com, priceline.com, Agoda.com and Rentalcars.com – and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.
Booking.com is the number one online hotel reservation service in the world, offering over 235,000 hotels (as of August 7, 2012), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals℠, where travelers can take advantage of hotel discounts without bidding. Agoda.com is an Asia-based online hotel reservation service that is available in 37 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 38 languages.
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