Prilosec OTC and the Country Music Association Hit the Big Apple

NYC Will Be Line Dancing with Knicks City Dancers



Charlie Daniels Salutes Country Music and Veterans of War



Nov 10, 2005, 00:00 ET from Procter & Gamble

    NEW YORK, Nov. 10 /PRNewswire/ -- For the first time ever, the Country
 Music Association (CMA) is bringing Country to New York City for the
 presentation of the 2005 CMA Awards, and several events have been planned from
 November 10th through November 15th to help New York City celebrate.  The
 Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City bus
 stop event will be held on Thursday, November 10th. Additionally, Prilosec OTC
 and the CMA have joined the American Freedom Festival, which is one of the
 week's featured events, as sponsors.  On Friday, November 11th at the historic
 Roseland Ballroom, Country Music performers, including the legendary Charlie
 Daniels, will join together with athletes and dignitaries in a variety concert
 to raise money and awareness for the veterans of America's armed forces and
 their families.  Prilosec OTC will introduce the grand prizewinner of The
 Prilosec OTC Burning to Sing Your Heart Out Contest, Dallas Burnett, at the
 event.  As part of his prize, Dallas will perform on stage with Charlie
 Daniels during the concert.  The week will culminate with the 39th Annual
 Country Music Awards at Madison Square Garden on Tuesday, November 15th.
     "Prilosec OTC and Country Music have something in common -- they are both
 #1 with people who suffer from frequent heartburn. We have had so much fun
 working with the CMA to celebrate Country Music and educate consumers about
 frequent heartburn. This was an exciting venture for us as we connected with
 so many different types of people and Country Music fans from all across the
 country," said Kip Olmstead, Brand Manager of Prilosec OTC.
 
     The line-up of events includes:
 
     -- Thursday, November 10th: The Prilosec OTC Country Music Tour: Road to
        the CMA Awards in New York City
 
        In celebration of the 2005 CMA Awards, The Prilosec OTC Country Music
        Tour: Road to the CMA Awards in New York City visited 18 cities across
        the country to bring a little bit of Country to people across the
        nation.  The tour is making its final stop in New York City on November
        10 at Kmart located at 250 West 34th Street from 11:00 a.m. to 4:00
        p.m.  This stop will be the largest yet with a special appearance by
        the Knicks City Dancers.  The dancers will perform an original line
        dance as well as teach consumers how to line dance to some of their
        favorite Country songs.
 
        The 45-foot tour bus will pull into New York City to give fans an up
        close and personal look at a tour bus, as well as the chance to perform
        their favorite Country Music song and receive a free CD of their
        performance.  For each singer, Prilosec OTC will make a donation to
        America's Second Harvest-The Nations Food Bank Network to help with
        Hurricane relief efforts.  Consumers will also have the opportunity to
        view an exhibit of past CMA Awards memorabilia, and speak one-on-one
        with a pharmacist about heartburn.  Those who attend the event and
        complete a heartburn screener will have the chance to win prizes,
        including gift certificates from local New York City retailers and a
        First Act acoustic guitar signed by Charlie Daniels.
 
     -- Friday, November 11th: The American Freedom Festival/Announcement of
        The Prilosec OTC Burning to Sing Your Heart Out Contest Winner
 
        Dallas Burnett of Spartanburg, SC won The Prilosec OTC Burning to Sing
        Your Heart Out Contest with his entry, Love Found Me.  As part of his
        prize, Dallas' song was musically arranged by award-winning
        singer/songwriter, Phil Vassar.  Dallas will perform the winning song
        on stage with Charlie Daniels at the American Freedom Festival, which
        will be held at the historic Roseland Ballroom on November 11 at 7:00
        p.m. Other performers at the concert will include Darryl Worley and
        Mark Wills.
 
        In addition to performing at the concert, the grand prize winner
        receives a VIP weekend in New York City, including spa treatments, a
        Broadway show, shopping, and an unforgettable night at the CMA Awards.
        The two other finalists, Tina Gordon of  Daytona Beach, FL and Melissa
        Bell Eberts of Fenton, MO also receive a VIP weekend in New York City
        complete with spa treatments, theater, shopping and tickets to the CMA
        Awards.
 
     About The Prilosec OTC Burning to Sing Your Heart Out Contest
     The contest challenged consumers to come up with original lyrics for a
 song about heartburn -- either the medical condition or an emotional state
 that made their heart burn.  The grand prizewinner was chosen by a combination
 of contest judges and online consumer votes.  The panel of contest judges
 included Phil Vassar, Charlie Daniels, and Allison Jones, Vice President A&R
 Universal Music Group.   After the panel of judges narrowed down the entries,
 the three finalists' entries were posted on the official contest website,
 www.PrilosecOTCcountry.com, so consumers could vote for their favorite
 finalist.  Additionally, each consumer who cast a vote was entered into a
 sweepstakes for the chance to win an all-expense paid trip to the 2006 CMA
 Awards, which will be held in Nashville, Tenn.
 
     The Prilosec OTC Country Connection
     The connection is frequent heartburn sufferers are often Country Music
 fans.  A recent survey found that 38 percent of frequent heartburn sufferers
 choose Country as their top musical choice, versus only 24 percent of people
 who don't suffer from heartburn at all.  In other words, adult frequent
 heartburn sufferers are 58 percent more likely to put country music at the top
 of their list than are adults who say they don't have heartburn. Prilosec OTC
 has developed a special website just for Country Music fans
 (www.prilosecOTCcountry.com), offering video exclusives and music downloads
 from Prilosec OTC fan and award winning singer/songwriter, Phil Vassar.
 
     About PRILOSEC OTC
     PRILOSEC OTC is the #1 Doctor-* and Pharmacist-** recommended OTC acid
 reducer, the first of a new class of OTC heartburn medicines that works
 differently from every other over-the-counter heartburn medication.  Prilosec
 OTC is the only OTC that can work for 24 hours with one pill a day, when used
 as directed for 14 days for treating frequent heartburn, by directly shutting
 down many acid pumps in your stomach.  In the two years since PRILOSEC OTC was
 launched, it has become the #1 selling OTC acid reducer*** on the market. For
 more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC
 is available over-the-counter through an alliance between P&G and AstraZeneca.
 AstraZeneca continues to market and sell prescription PRILOSEC.
 
     About Procter & Gamble (NYSE:   PG)
     Two billion times a day, P&G brands touch the lives of people around the
 world. The company has one of the largest and strongest portfolios of trusted,
 quality brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
 Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
 Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n
 Easy(R).  The P&G community consists of nearly 98,000 employees working in
 almost 80 countries worldwide.  Please visit http://www.pg.com for the latest
 news and in-depth information about P&G and its brands.
 
     About the Country Music Association
     The Country Music Association was the first trade organization formed to
 promote a type of music in 1958. Based in Nashville, CMA currently has more
 than 5,500 organizational and professional members around the globe
 representing every facet of the industry from songwriters, to record
 producers, artists, musicians, talent agents, publicists, radio programmers,
 music video directors and more. The objectives of CMA are to guide and enhance
 the development of Country Music throughout the world; to demonstrate it as a
 viable medium to advertisers, consumers and media; and to provide a unity of
 purpose for the Country Music industry through its signature events the CMA
 Music Festival and CMA Awards.
 
     About America's Second Harvest
     America's Second Harvest -- The Nation's Food Bank Network is the nation's
 largest charitable hunger-relief organization with a Network of more than
 200 regional member food banks and food -- rescue programs serving all
 50 states, the District of Columbia, and Puerto Rico.  The America's Second
 Harvest Network secures and distributes nearly two billion pounds of donated
 food and grocery products annually.  The America's Second Harvest Network
 supports approximately 50,000 local charitable agencies operating more than
 94,000 programs including food pantries, soup kitchens, emergency shelters,
 after-school programs, and Kids Cafes. Last year, the America's Second Harvest
 Network provided food assistance to more than 23 million low-income hungry
 people in the United States, including more than nine million children and
 nearly three million seniors.  For more on America's Second Harvest, please
 visit www.secondharvest.org.
 
     *   NDCHealth, NDC Physician Recommendation Audit (April 2004 - September
         2004, Acid Reducer Category).  Data on file.
 
     **  Based on share of recommendations: Pharmacy Today 2004 OTC Survey,
         Acid Reducers.
 
     *** Based on dollar sales.  AC Nielson FD+ dollar share of heartburn
        (12/28/03 - 6/25/05).
 
 

SOURCE Procter & Gamble
    NEW YORK, Nov. 10 /PRNewswire/ -- For the first time ever, the Country
 Music Association (CMA) is bringing Country to New York City for the
 presentation of the 2005 CMA Awards, and several events have been planned from
 November 10th through November 15th to help New York City celebrate.  The
 Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City bus
 stop event will be held on Thursday, November 10th. Additionally, Prilosec OTC
 and the CMA have joined the American Freedom Festival, which is one of the
 week's featured events, as sponsors.  On Friday, November 11th at the historic
 Roseland Ballroom, Country Music performers, including the legendary Charlie
 Daniels, will join together with athletes and dignitaries in a variety concert
 to raise money and awareness for the veterans of America's armed forces and
 their families.  Prilosec OTC will introduce the grand prizewinner of The
 Prilosec OTC Burning to Sing Your Heart Out Contest, Dallas Burnett, at the
 event.  As part of his prize, Dallas will perform on stage with Charlie
 Daniels during the concert.  The week will culminate with the 39th Annual
 Country Music Awards at Madison Square Garden on Tuesday, November 15th.
     "Prilosec OTC and Country Music have something in common -- they are both
 #1 with people who suffer from frequent heartburn. We have had so much fun
 working with the CMA to celebrate Country Music and educate consumers about
 frequent heartburn. This was an exciting venture for us as we connected with
 so many different types of people and Country Music fans from all across the
 country," said Kip Olmstead, Brand Manager of Prilosec OTC.
 
     The line-up of events includes:
 
     -- Thursday, November 10th: The Prilosec OTC Country Music Tour: Road to
        the CMA Awards in New York City
 
        In celebration of the 2005 CMA Awards, The Prilosec OTC Country Music
        Tour: Road to the CMA Awards in New York City visited 18 cities across
        the country to bring a little bit of Country to people across the
        nation.  The tour is making its final stop in New York City on November
        10 at Kmart located at 250 West 34th Street from 11:00 a.m. to 4:00
        p.m.  This stop will be the largest yet with a special appearance by
        the Knicks City Dancers.  The dancers will perform an original line
        dance as well as teach consumers how to line dance to some of their
        favorite Country songs.
 
        The 45-foot tour bus will pull into New York City to give fans an up
        close and personal look at a tour bus, as well as the chance to perform
        their favorite Country Music song and receive a free CD of their
        performance.  For each singer, Prilosec OTC will make a donation to
        America's Second Harvest-The Nations Food Bank Network to help with
        Hurricane relief efforts.  Consumers will also have the opportunity to
        view an exhibit of past CMA Awards memorabilia, and speak one-on-one
        with a pharmacist about heartburn.  Those who attend the event and
        complete a heartburn screener will have the chance to win prizes,
        including gift certificates from local New York City retailers and a
        First Act acoustic guitar signed by Charlie Daniels.
 
     -- Friday, November 11th: The American Freedom Festival/Announcement of
        The Prilosec OTC Burning to Sing Your Heart Out Contest Winner
 
        Dallas Burnett of Spartanburg, SC won The Prilosec OTC Burning to Sing
        Your Heart Out Contest with his entry, Love Found Me.  As part of his
        prize, Dallas' song was musically arranged by award-winning
        singer/songwriter, Phil Vassar.  Dallas will perform the winning song
        on stage with Charlie Daniels at the American Freedom Festival, which
        will be held at the historic Roseland Ballroom on November 11 at 7:00
        p.m. Other performers at the concert will include Darryl Worley and
        Mark Wills.
 
        In addition to performing at the concert, the grand prize winner
        receives a VIP weekend in New York City, including spa treatments, a
        Broadway show, shopping, and an unforgettable night at the CMA Awards.
        The two other finalists, Tina Gordon of  Daytona Beach, FL and Melissa
        Bell Eberts of Fenton, MO also receive a VIP weekend in New York City
        complete with spa treatments, theater, shopping and tickets to the CMA
        Awards.
 
     About The Prilosec OTC Burning to Sing Your Heart Out Contest
     The contest challenged consumers to come up with original lyrics for a
 song about heartburn -- either the medical condition or an emotional state
 that made their heart burn.  The grand prizewinner was chosen by a combination
 of contest judges and online consumer votes.  The panel of contest judges
 included Phil Vassar, Charlie Daniels, and Allison Jones, Vice President A&R
 Universal Music Group.   After the panel of judges narrowed down the entries,
 the three finalists' entries were posted on the official contest website,
 www.PrilosecOTCcountry.com, so consumers could vote for their favorite
 finalist.  Additionally, each consumer who cast a vote was entered into a
 sweepstakes for the chance to win an all-expense paid trip to the 2006 CMA
 Awards, which will be held in Nashville, Tenn.
 
     The Prilosec OTC Country Connection
     The connection is frequent heartburn sufferers are often Country Music
 fans.  A recent survey found that 38 percent of frequent heartburn sufferers
 choose Country as their top musical choice, versus only 24 percent of people
 who don't suffer from heartburn at all.  In other words, adult frequent
 heartburn sufferers are 58 percent more likely to put country music at the top
 of their list than are adults who say they don't have heartburn. Prilosec OTC
 has developed a special website just for Country Music fans
 (www.prilosecOTCcountry.com), offering video exclusives and music downloads
 from Prilosec OTC fan and award winning singer/songwriter, Phil Vassar.
 
     About PRILOSEC OTC
     PRILOSEC OTC is the #1 Doctor-* and Pharmacist-** recommended OTC acid
 reducer, the first of a new class of OTC heartburn medicines that works
 differently from every other over-the-counter heartburn medication.  Prilosec
 OTC is the only OTC that can work for 24 hours with one pill a day, when used
 as directed for 14 days for treating frequent heartburn, by directly shutting
 down many acid pumps in your stomach.  In the two years since PRILOSEC OTC was
 launched, it has become the #1 selling OTC acid reducer*** on the market. For
 more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC
 is available over-the-counter through an alliance between P&G and AstraZeneca.
 AstraZeneca continues to market and sell prescription PRILOSEC.
 
     About Procter & Gamble (NYSE:   PG)
     Two billion times a day, P&G brands touch the lives of people around the
 world. The company has one of the largest and strongest portfolios of trusted,
 quality brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
 Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
 Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n
 Easy(R).  The P&G community consists of nearly 98,000 employees working in
 almost 80 countries worldwide.  Please visit http://www.pg.com for the latest
 news and in-depth information about P&G and its brands.
 
     About the Country Music Association
     The Country Music Association was the first trade organization formed to
 promote a type of music in 1958. Based in Nashville, CMA currently has more
 than 5,500 organizational and professional members around the globe
 representing every facet of the industry from songwriters, to record
 producers, artists, musicians, talent agents, publicists, radio programmers,
 music video directors and more. The objectives of CMA are to guide and enhance
 the development of Country Music throughout the world; to demonstrate it as a
 viable medium to advertisers, consumers and media; and to provide a unity of
 purpose for the Country Music industry through its signature events the CMA
 Music Festival and CMA Awards.
 
     About America's Second Harvest
     America's Second Harvest -- The Nation's Food Bank Network is the nation's
 largest charitable hunger-relief organization with a Network of more than
 200 regional member food banks and food -- rescue programs serving all
 50 states, the District of Columbia, and Puerto Rico.  The America's Second
 Harvest Network secures and distributes nearly two billion pounds of donated
 food and grocery products annually.  The America's Second Harvest Network
 supports approximately 50,000 local charitable agencies operating more than
 94,000 programs including food pantries, soup kitchens, emergency shelters,
 after-school programs, and Kids Cafes. Last year, the America's Second Harvest
 Network provided food assistance to more than 23 million low-income hungry
 people in the United States, including more than nine million children and
 nearly three million seniors.  For more on America's Second Harvest, please
 visit www.secondharvest.org.
 
     *   NDCHealth, NDC Physician Recommendation Audit (April 2004 - September
         2004, Acid Reducer Category).  Data on file.
 
     **  Based on share of recommendations: Pharmacy Today 2004 OTC Survey,
         Acid Reducers.
 
     *** Based on dollar sales.  AC Nielson FD+ dollar share of heartburn
        (12/28/03 - 6/25/05).
 
 SOURCE  Procter & Gamble