Primestream Selects Wall Street Communications to Head Global Public Relations Efforts
SALT LAKE CITY, July 23, 2012 /PRNewswire/ -- Wall Street Communications today announced that it has been retained by Primestream®, a leader in advanced media asset management (MAM) and broadcast automation software. Wall Street Communications will provide global public relations services for Primestream and will lead the engagement by building thought leadership and integrated marketing campaigns around the company's highly acclaimed products and services.
"At Primestream our goal is to design asset management and automation solutions that allow media professionals to focus on decision-making, communicating, and creating," said Robert Lisman, director of marketing for Primestream. "Wall Street Communications understands our business model and possesses the industry knowledge we know will be critical as we continue toward our business goals."
Headquartered in Miami, Primestream offers a seamless, end-to-end platform of broadcast IT solutions for digital acquisition of live and file-based content, media asset management, production automation, editing, on-air graphics, logging, control room playback, smartphone and tablet video contribution, multiscreen live and on-demand streaming services, publishing to social media sites, and dynamic archiving. Primestream acquired Dutch software firm Building4Media® (B4M) and has since strongly integrated the technologies to further its portfolio of products for the broadcast and post markets.
"Primestream has a strong position in the market for MAM and broadcast automation with its highly acclaimed FORK™ software, and it is well on its way to becoming the market leader," said Susan Warren, president of Wall Street Communications. "We're confident our proactive methodology, expertise, and editorial relationships will help Primestream get there."
Wall Street Communications offers business-to-business marketing communications services to technology companies in the broadcast industry and related fields. With fundamental operating principles of accuracy, creativity, and integrity, the agency has a unique range of experience in promoting products and technologies used in thousands of TV and video facilities worldwide. In business since 1996, Wall Street Communications maintains corporate headquarters in Salt Lake City and satellite offices throughout North America and Europe. Learn more about Wall Street Communications at www.wallstcom.com.
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SOURCE Wall Street Communications