PRINGLES STIX Will Have You Snacking to a Whole New Beat Through Its

Partnership with Nintendo and EA's New Wii(TM) Video Game Boogie(TM)

    NASHVILLE, Tenn., Aug. 7 /PRNewswire/ -- Pringles will hit the road on
 August 20 to seven cities in the Southeast to exclusively introduce its
 latest crispy cracker stick snack - PRINGLES STIX - in advance of the
 product's national rollout in Spring 2008. Consumers will be able to sample
 the four exciting new flavors, make their own music video with Electronic
 Arts' Boogie(TM) for Wii, and enter for a chance to win a Wii Game Kit*.
 This exciting event will entertain family members of all ages.
     This whirlwind tour will hit 58 retail locations over 44 days in
 Charlotte, Greensboro, Raleigh, Jacksonville, Atlanta, Montgomery and
 Birmingham.
     PRINGLES STIX are crispy cracker sticks made from baked wheat with a
 one- of-a-kind great taste. Stix come in a 6.8oz box with 10 individually
 wrapped packs inside. They are available in four delicious flavors: Crunchy
 Wheat, Vanilla, Honey Butter and Pizza, contain only 90 calories per pack
 and have zero trans fat.
     Through a promotional partnership with Nintendo, PRINGLES STIX will
 have you Snacking To A Whole New Beat by offering shoppers a sneak peek of
 the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic
 Arts, this party game that ships with a packed-in microphone lets players
 sing and dance using the Wii Remote(TM) to songs made popular by the likes
 of The Jackson 5, Britney Spears, Fergie, Red Hot Chili Peppers, Pink,
 Blondie, The Village People, and many more. Players will also have the
 ability to record their performances to share with their family and
 friends. Boogie is rated E10+ by the ESRB with descriptors for Lyrics and
 Suggestive Themes.
     At each tour stop consumers will also have the opportunity to enter for
 a chance to win a grand prize Wii Game Kit*. Each kit will contain the
 coveted Wii console, one Boogie game, one extra Wii Remote and a Wii Points
 Card(TM) (with a value of 2,000 Wii Points) redeemable for downloadable
 content on the Wii Shop Channel (internet access required). One grand prize
 will be given away in each city.
     All this excitement will be captured on digital photocapture with
 photos available for free download at PringlesStix.com after each event.
     * No purchase necessary.  For Official Rules, a full list of tour dates
       and additional information visit www.pringlesstix.com or contact THE
       GREENROOM.
 
     Contact:
 
     Chip Dorsch
     THE GREENROOM
     (615) 242-7444 x204
     chip@thegreenroompr.com
 
     Mary Hilliard Harrington
     THE GREENROOM
     (615) 242-7444 x205
     maryhilliard@thegreenroompr.com
 
 

SOURCE Pringles

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