NASHVILLE, Tenn., Aug. 7 /PRNewswire/ -- Pringles will hit the road on
August 20 to seven cities in the Southeast to exclusively introduce its
latest crispy cracker stick snack - PRINGLES STIX - in advance of the
product's national rollout in Spring 2008. Consumers will be able to sample
the four exciting new flavors, make their own music video with Electronic
Arts' Boogie(TM) for Wii, and enter for a chance to win a Wii Game Kit*.
This exciting event will entertain family members of all ages.
This whirlwind tour will hit 58 retail locations over 44 days in
Charlotte, Greensboro, Raleigh, Jacksonville, Atlanta, Montgomery and
PRINGLES STIX are crispy cracker sticks made from baked wheat with a
one- of-a-kind great taste. Stix come in a 6.8oz box with 10 individually
wrapped packs inside. They are available in four delicious flavors: Crunchy
Wheat, Vanilla, Honey Butter and Pizza, contain only 90 calories per pack
and have zero trans fat.
Through a promotional partnership with Nintendo, PRINGLES STIX will
have you Snacking To A Whole New Beat by offering shoppers a sneak peek of
the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic
Arts, this party game that ships with a packed-in microphone lets players
sing and dance using the Wii Remote(TM) to songs made popular by the likes
of The Jackson 5, Britney Spears, Fergie, Red Hot Chili Peppers, Pink,
Blondie, The Village People, and many more. Players will also have the
ability to record their performances to share with their family and
friends. Boogie is rated E10+ by the ESRB with descriptors for Lyrics and
At each tour stop consumers will also have the opportunity to enter for
a chance to win a grand prize Wii Game Kit*. Each kit will contain the
coveted Wii console, one Boogie game, one extra Wii Remote and a Wii Points
Card(TM) (with a value of 2,000 Wii Points) redeemable for downloadable
content on the Wii Shop Channel (internet access required). One grand prize
will be given away in each city.
All this excitement will be captured on digital photocapture with
photos available for free download at PringlesStix.com after each event.
* No purchase necessary. For Official Rules, a full list of tour dates
and additional information visit www.pringlesstix.com or contact THE
(615) 242-7444 x204
Mary Hilliard Harrington
(615) 242-7444 x205