OBERLIN, Ohio, Aug. 17 /PRNewswire/ -- The majority of students prefer a traditional textbook to an electronic version, according to the most recent StudentWatch(TM) research from the National Association of College Stores (NACS). When surveyed 74% of college students say they want a traditional textbook, 16% say they have no preference and 11% prefer electronic materials. The farther along students are in school also affects how they prefer their material packaged. Freshmen seem to be the least opinionated with 19% having no preference. They also represent the group with the lowest preference for traditional textbook (68%). Upperclassmen lean more toward the traditional format (74%) and 81% of graduate students prefer a traditional textbook to the electronic alternative. "There has been a buzz in the industry for some time regarding electronic textbooks. This study shows us that students are more comfortable with a traditional textbook that they can haul around, take notes in and sell back at the end of the semester. It's still too early to tell if students will take hold of an electronic alternative," says Scott Giesler, executive director of the NACS Foundation. "Student Buying Habits: Textbooks and Course Materials," was the eleventh in a series of college student consumer research studies sponsored by the NACS Foundation. It was conducted during Fall 2003 on 21 campuses with more than four thousand responses (4,299), reflecting the make-up of colleges and universities across the United States. About NACS Headquartered in Oberlin, Ohio, the National Association of College Stores (NACS) is the professional trade association representing the $11 billion collegiate retailing industry. NACS represents more than 3,000 collegiate retailers and about 1,000 associate members who supply books and other products to college stores. NACS member stores daily serve the majority of America's 15.8 million college students while supporting the academic missions of higher education institutions everywhere. Additional information on NACS can be found online at http://www.nacs.org .
SOURCE National Association of College Stores