Print vs. Electronic Textbooks: Students Say Print Wins Reports NACS

Aug 17, 2004, 01:00 ET from National Association of College Stores

    OBERLIN, Ohio, Aug. 17 /PRNewswire/ -- The majority of students prefer a
 traditional textbook to an electronic version, according to the most recent
 StudentWatch(TM) research from the National Association of College Stores
     When surveyed 74% of college students say they want a traditional
 textbook, 16% say they have no preference and 11% prefer electronic materials.
     The farther along students are in school also affects how they prefer
 their material packaged.  Freshmen seem to be the least opinionated with 19%
 having no preference.  They also represent the group with the lowest
 preference for traditional textbook (68%).  Upperclassmen lean more toward the
 traditional format (74%) and 81% of graduate students prefer a traditional
 textbook to the electronic alternative.
     "There has been a buzz in the industry for some time regarding electronic
 textbooks.  This study shows us that students are more comfortable with a
 traditional textbook that they can haul around, take notes in and sell back at
 the end of the semester.  It's still too early to tell if students will take
 hold of an electronic alternative," says Scott Giesler, executive director of
 the NACS Foundation.
     "Student Buying Habits: Textbooks and Course Materials," was the eleventh
 in a series of college student consumer research studies sponsored by the NACS
 Foundation.  It was conducted during Fall 2003 on 21 campuses with more than
 four thousand responses (4,299), reflecting the make-up of colleges and
 universities across the United States.
     About NACS
     Headquartered in Oberlin, Ohio, the National Association of College Stores
 (NACS) is the professional trade association representing the $11 billion
 collegiate retailing industry. NACS represents more than 3,000 collegiate
 retailers and about 1,000 associate members who supply books and other
 products to college stores. NACS member stores daily serve the majority of
 America's 15.8 million college students while supporting the academic missions
 of higher education institutions everywhere.  Additional information on NACS
 can be found online at .

SOURCE National Association of College Stores