Printer Industry Limits Consumer Retail Choices
Cartridge World offers solution for purchasing high-quality, low-cost ink
EMERYVILLE, Calif., April 17 /PRNewswire/ -- The recently reported agreement between Hewlett Packard and Staples highlights how big brand printer manufacturers attempt to limit their competition. With Staples reportedly having agreed to eliminate its Staples brand line of HP compatible cartridges, Cartridge World, the largest ink refilling retailer, reminds consumers that it continues to present a more affordable, environmentally friendly alternative to purchasing new cartridges. "Our mission is to offer consumers and businesses an affordable choice when it comes to their printer cartridge needs, as well as minimizing the negative environmental impact of throw-away printer cartridges," said Burt Yarkin, CEO of Cartridge World. "We believe that manufacturers and retailers should not limit the choices and alternatives of their customers, especially when those alternatives are more cost-effective and environmentally friendly." Cartridge World has built a foundation on giving consumers and businesses the choice of refilling their cartridges at a significant discount to purchasing Original Equipment Manufacturers (OEM's) products. In addition, reusing existing printer cartridges provides significant environmental benefits. The cartridge refilling industry has posed a growing threat for the "Goliaths" in the consumer printer industry, such as HP and Epson, who have typically sold printers at a low cost and relied on frequent purchases of expensive new cartridges to provide themselves with substantial income. The Staples and HP agreement reportedly includes the phasing out of Staple's own HP-compatible store-brand ink cartridges, and will result in offering Staples customers with HP printers no option other than purchasing the more expensive HP manufactured cartridges in their retail chain stores. Consumers with HP printers will either need to pay higher prices or find a new source of lower priced cartridges. Cartridge World, with its high quality refills that cost less, is the logical place for customers to turn. Cartridge World provides what it believes is an environmentally superior alternative to constantly purchasing new printer cartridges. The company says that they can refill inkjet cartridges an average of three to eight times and remanufacture laser cartridges almost indefinitely, all without sacrificing quality. In fact, research found that 77 percent of users ranked remanufactured cartridges as equivalent to, or even better than, cartridges by name-brand manufacturers. Refilling printer cartridges is one way Cartridge World addresses the growing concerns of Global Warming, since reusing existing cartridges lessens the negative impact on landfills and the environment. Cartridge World estimates its efforts to date have kept nine million cartridges out of landfills. About Cartridge World Emeryville, CA-based Cartridge World is the world's fastest growing ink refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills empty ink cartridges and remanufactures empty toner cartridges for inkjet printers, laser printers, fax machines, and photocopiers with top quality, brand-specific ink and toners; It offers consumers and businesses a more affordable option to buying new, provides a 100% satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchisee 500, Cartridge World has more than 1,400 franchised retail locations in 36 countries. Cartridge World North America was founded in 2003. There are currently more than 500 locations open in the United States, with a total of 800 open locations expected by the end of 2007. For more information call (888) 99-REFILL or visit http://www.cartridgeworldusa.com. Contact: Lana Simon Fishman Public Relations 847-945-1300 x 225 email@example.com
SOURCE Cartridge World
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