NEW YORK, May 17, 2016 /PRNewswire/ -- Backed by the votes of over 40,000 consumers, Product of the Year USA, the largest consumer-voted award for product innovation, has announced that entries are open for the 2017 Awards.
Product of the Year was established 29 years ago, and now operates in 42 countries with the goal of guiding consumers to the best products on shelf, while rewarding manufacturers for quality and innovation.
Every year, Product of the Year accepts submissions of innovative products launched within the previous year. Entered products are placed into categories, with one product being named a winner in each category based on the results of a TNS survey of 40,000 consumers.
"Incremental gains and competitive advantage are something all new products are looking for," says Mike Nolan, Global CEO, Product of the Year USA. "Product of the Year delivers this year over year for its winners around the world and here in the USA."
Research shows that shoppers are 44% more likely to purchase a product that has been backed by the votes of fellow consumers, and that Product of the Year winners outperform category sales performance by an average of 38.1%.i
For additional information visit productoftheyearusa.com, and follow Product of the Year USA on Facebook and Twitter.
ABOUT PRODUCT OF THE YEAR:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 29 years ago, Product of the Year currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit productoftheyearusa.com.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer employee reputation management, which is based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
i Nielsen XAOC ending 4/12/2014
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SOURCE Product of the Year USA