A F NISSAN NORTH AMERICA NISSAN NORTH AMERICA
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NASHVILLE, TN UNITED STATES
A F NISSAN NORTH AMERICA MAXIMA LAUNCH NISSAN NORTH AMERICA MAXIMA LAUNCH
Members of the Maxima launch team hold the banner as the first all-new 2009 Nissan Maxima rolls off the line at the Nissan Vehicle Assembly Plant in Smyrna, Tenn., today. ...
SMYRNA, Tenn., May 27 /PRNewswire-FirstCall/ -- The first production
model of the all-new 2009 Nissan Maxima today rolled off the assembly line
at Nissan North America's Smyrna, Tenn., manufacturing plant, signaling the
return of Nissan's flagship to its roots as a commanding 4-door sports car.
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Sporting a bold new look, as well as a more powerful V6 under the hood,
the "Job 1" 2009 Maxima was driven off the assembly line during a midday
celebration attended by Nissan employees and executives.
"The Maxima is an important car for Smyrna and for Nissan," said Greg
Daniels, senior vice president, U.S. Manufacturing, Nissan North America.
"It's our responsibility to build a high quality vehicle each and every
time. Our customers deserve it and expect no less."
Changes were made in three key areas of the seventh generation Maxima.
The exterior took on a more aggressive look that imparts a strong, premium
presence. A "super" cockpit feel was integrated creating an interior that
combines a driver orientation with high quality, roominess and
user-friendly technology. Class-leading performance was added that enhanced
what previous generation owners called "Maxima-ness."
"We set out to create one of the best performing front engine,
front-wheel drive sedans in the world," said Al Castignetti, vice president
and general manager, Nissan division, Nissan North America. "The Maxima
delivers on all levels offering the value, quality, and exhilarating
performance consumers have come to expect from Nissan."
The 2009 Maxima is built on Nissan's new D platform that provides
responsive handling and virtually eliminates the torque steer associated
with high horsepower front wheel drive vehicles.
It also boasts a new Xtronic CVT (Continuously Variable Transmission)
with manual mode, tuned specifically for Maxima's sporty driving character.
For drivers seeking the utmost in vehicle control, a new "Ds mode" (drive
sport) has been added to the CVT for 2009. "Ds mode" is an electronic
control logic that enhances sport driving through increased acceleration
feel with higher engine revolutions, automatic engine braking, and
maintaining engine speed during cornering.
The Maxima's 3.5 liter DOHC 24-valve VQ series V6 engine is now rated
at 290 horsepower and 261 lb-ft of torque, increases of 35 horsepower and 9
lb-ft of torque over the 2008 Maxima. All of the engines for the vehicle
are produced at Nissan's Decherd, Tenn., Powertrain Assembly Plant
Fuel economy is estimated at 19 miles per gallon city, 26 miles per
gallon highway, similar to that of the 2008 Maxima despite the additional
The all-new 2009 Maxima will be offered as two well-equipped models,
Maxima 3.5 S and Maxima 3.5 SV, and is scheduled to arrive at Nissan
dealers nationwide in early summer 2008. Pricing will be released closer to
start of sale.
The Maxima was first introduced to the U.S. market in 1981, essentially
creating the mid-size import sport sedan category. Four out of five of all
Maximas sold are on the road today.
"The Maxima represents Nissan's ongoing commitment to quality and long
term durability," Daniels said. "The new generation Maxima will live up to
In calendar year 2007, Nissan North America sold 52,574 Maximas. The
vehicles are also exported to Canada, Mexico, Puerto Rico, Guam, and
Saipan. In fiscal year 2008, Nissan will export approximately 3,600
Since production of the Maxima moved to Smyrna from Japan on Jan. 21,
2003, the plant has produced 384,303 units as of May 15, 2008.
The Smyrna plant employs approximately 5,650 people and represents an
investment of $2.1 billion. In addition to the Maxima, the plant produces
the Nissan Altima mid-size sedan, Nissan Altima Hybrid sedan, Nissan Altima
Coupe, Nissan Xterra SUV, Nissan Pathfinder SUV, and Nissan Frontier
About Nissan North America, Inc.
In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. Nissan is dedicated to improving the
environment under the Nissan Green Program 2010, whose key priorities are
reducing CO2 emissions, cutting other emissions and increasing recycling.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at www.NissanUSA.com and
http://www.nissandriven.com and http://www.infiniti.com .
SOURCE Nissan North America, Inc.