Production Begins on Next Generation Nissan Maxima The 4-Door Sports Car is back



    SMYRNA, Tenn., May 27 /PRNewswire-FirstCall/ -- The first production
 model of the all-new 2009 Nissan Maxima today rolled off the assembly line
 at Nissan North America's Smyrna, Tenn., manufacturing plant, signaling the
 return of Nissan's flagship to its roots as a commanding 4-door sports car.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080527/CLTU124 )
 
     (Logo: http://www.newscom.com/cgi-bin/prnh/20080506/NISSANBADGELOGO )
 
     Sporting a bold new look, as well as a more powerful V6 under the hood,
 the "Job 1" 2009 Maxima was driven off the assembly line during a midday
 celebration attended by Nissan employees and executives.
 
     "The Maxima is an important car for Smyrna and for Nissan," said Greg
 Daniels, senior vice president, U.S. Manufacturing, Nissan North America.
 "It's our responsibility to build a high quality vehicle each and every
 time. Our customers deserve it and expect no less."
 
     Changes were made in three key areas of the seventh generation Maxima.
 The exterior took on a more aggressive look that imparts a strong, premium
 presence. A "super" cockpit feel was integrated creating an interior that
 combines a driver orientation with high quality, roominess and
 user-friendly technology. Class-leading performance was added that enhanced
 what previous generation owners called "Maxima-ness."
 
     "We set out to create one of the best performing front engine,
 front-wheel drive sedans in the world," said Al Castignetti, vice president
 and general manager, Nissan division, Nissan North America. "The Maxima
 delivers on all levels offering the value, quality, and exhilarating
 performance consumers have come to expect from Nissan."
 
     The 2009 Maxima is built on Nissan's new D platform that provides
 responsive handling and virtually eliminates the torque steer associated
 with high horsepower front wheel drive vehicles.
 
     It also boasts a new Xtronic CVT (Continuously Variable Transmission)
 with manual mode, tuned specifically for Maxima's sporty driving character.
 For drivers seeking the utmost in vehicle control, a new "Ds mode" (drive
 sport) has been added to the CVT for 2009. "Ds mode" is an electronic
 control logic that enhances sport driving through increased acceleration
 feel with higher engine revolutions, automatic engine braking, and
 maintaining engine speed during cornering.
 
     The Maxima's 3.5 liter DOHC 24-valve VQ series V6 engine is now rated
 at 290 horsepower and 261 lb-ft of torque, increases of 35 horsepower and 9
 lb-ft of torque over the 2008 Maxima. All of the engines for the vehicle
 are produced at Nissan's Decherd, Tenn., Powertrain Assembly Plant
 
     Fuel economy is estimated at 19 miles per gallon city, 26 miles per
 gallon highway, similar to that of the 2008 Maxima despite the additional
 horsepower.
 
     The all-new 2009 Maxima will be offered as two well-equipped models,
 Maxima 3.5 S and Maxima 3.5 SV, and is scheduled to arrive at Nissan
 dealers nationwide in early summer 2008. Pricing will be released closer to
 start of sale.
 
     The Maxima was first introduced to the U.S. market in 1981, essentially
 creating the mid-size import sport sedan category. Four out of five of all
 Maximas sold are on the road today.
 
     "The Maxima represents Nissan's ongoing commitment to quality and long
 term durability," Daniels said. "The new generation Maxima will live up to
 its legacy."
 
     In calendar year 2007, Nissan North America sold 52,574 Maximas. The
 vehicles are also exported to Canada, Mexico, Puerto Rico, Guam, and
 Saipan. In fiscal year 2008, Nissan will export approximately 3,600
 Maximas.
 
     Since production of the Maxima moved to Smyrna from Japan on Jan. 21,
 2003, the plant has produced 384,303 units as of May 15, 2008.
 
     The Smyrna plant employs approximately 5,650 people and represents an
 investment of $2.1 billion. In addition to the Maxima, the plant produces
 the Nissan Altima mid-size sedan, Nissan Altima Hybrid sedan, Nissan Altima
 Coupe, Nissan Xterra SUV, Nissan Pathfinder SUV, and Nissan Frontier
 pick-up truck.
 
     About Nissan North America, Inc.
 
     In North America, Nissan's operations include automotive styling,
 engineering, consumer and corporate financing, sales and marketing,
 distribution and manufacturing. Nissan is dedicated to improving the
 environment under the Nissan Green Program 2010, whose key priorities are
 reducing CO2 emissions, cutting other emissions and increasing recycling.
 More information on Nissan in North America and the complete line of Nissan
 and Infiniti vehicles can be found online at www.NissanUSA.com and
 http://www.nissandriven.com and http://www.infiniti.com .
 
 
 

SOURCE Nissan North America, Inc.

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