Professional Bull Riders Sponsorship Extension with Las Vegas Convention and Visitors Authority Largest Deal in PBR History

Las Vegas to Remain as the Official Presenting Sponsor

of PBR Bud Light Cup for the Next Four Years

Jul 13, 1999, 01:00 ET from Professional Bull Riders

    LAS VEGAS, July 13 /PRNewswire/ -- The Professional Bull Riders announced
 today that the Las Vegas Convention and Visitors Authority (LVCVA) Board of
 Directors approved a four-year contract extension to remain as the presenting
 sponsor of the PBR Bud Light Cup.  The sponsorship extension, a mid-seven
 digit dollar deal, will become effective on January 1, 2000 and run through
 December 31, 2003.
     The PBR has seen incredible growth since its inception in 1994 when the
 first tour had eight events with a combined purse of $250,000.  This year,
 there are 29 PBR Bud Light Cup Presented by Las Vegas events which are
 expected to attract 500,000 spectators and offer a combined purse of $5.5
 million.  The PBR Bud Light Cup currently makes stops in key Las Vegas feeder
 markets including Los Angeles, St. Louis, Salt Lake City, Boston, and
 Washington D.C.
     As the presenting sponsor of the PBR Bud Light Cup Series, Las Vegas will
 receive on-site exposure via signage and program advertising as well as
 VIP/hospitality packages.  Las Vegas also will receive the distinction as the
 "Official Resort Destination" of the PBR Bud Light Cup.  In addition, Las
 Vegas will have a presence in each national television broadcast on TNN.  All
 PBR Bud Light Cup Presented by Las Vegas events appear on TNN -- with total
 viewership expected to reach more than 85 million in 1999.
     "The LVCVA's sponsorship of this exciting series is an important part of
 our marketing campaign in the next millennium, and we're proud to extend our
 presenting sponsorship of the Professional Bull Riders Bud Light Cup Series,"
 said Rossi Ralenkotter, vice president of marketing for the LVCVA.  "As the
 presenting sponsor, Las Vegas will benefit both from the on-site elements at
 each PBR Bud Light Cup event as well as the national television exposure that
 the series receives each year."
     Las Vegas will remain the host of the PBR Bud Light Cup World
 Championships.  For the past four years Las Vegas has hosted the non-stop
 action of the World Championships.  The three-day event attracting the top
 bull riders in the world was held at the MGM Grand Garden Arena with capacity
 attendance totaling more than 56,000 per year.
     Due to increasing ticket demand, the 1999 Bud Light Cup World
 Championships Presented by Las Vegas, scheduled for October 28 to 31, will
 feature a full four-day format at the Thomas & Mack Center on the campus of
 the University of Nevada, Las Vegas.  The World Championships are expected to
 attract more than 68,000 fans and generate more than 40,000 room nights for
 Las Vegas.  The projected non-gaming economic impact of the World
 Championships is more than $13 million.  TNN will provide ten hours of live
 coverage during the World Championships.
     "The PBR Bud Light Cup is a perfect example of the type of events that Las
 Vegas is looking to attract as part of our aggressive special events
 strategy," Ralenkotter added.  "Multi-day events which generate room nights
 for Las Vegas and attract a large number of out-of-town visitors are key
 factors in fulfilling or special event marketing strategy."
     "From the beginning, Las Vegas has be a driving force behind the PBR's
 growth as the primary governing body in the sport of bull riding," said Randy
 Bernard, chief executive officer for the PBR.  "As the home of the PBR Bud
 Light Cup World Championships, Las Vegas will host more than 68,000 spectators
 with more than 60 percent of those people traveling from east of the
 Mississippi.  We are also proud to take Las Vegas into the homes of more than
 85 million viewers throughout the entire 1999 PBR Bud Light Cup Series, as
 well as during the world championships."
     Combining athleticism, courage and sheer determination, bull riding has
 quickly become a popular, fast-growing sport that attracts a strong, loyal fan
 base to each stop on the PBR Bud Light Cup Presented by Las Vegas.

SOURCE Professional Bull Riders