Professional Diversity Network Marks One Million Unique Visitors During Economic Downturn
Affinity of Culture Fuels Exponential Growth
CHICAGO, Sept. 14 /PRNewswire/ -- The Professional Diversity Network, (PDN) and its sister Websites, AMightyRiver.com, and iHispano.com reached the one million unique visitors per month mark on September 1. Distinguished by solely professional (rather than social) online networking, these premiere communities for Black and Hispanic professionals respectively, spotlight jobs posted by blue chip companies with a business imperative to fill their pipeline with talented diverse candidates. Founded by Chicago-based social entrepreneurs who care deeply about equal access and economic empowerment, PDN offers a host of job tools that are completely free.
"The exponential growth of these communities is no surprise," said PDN Managing Director Rudy Martinez. "The online networking phenomenon has clearly been driving our cultural, political and economic lives. And with the dwindling job market and unemployment benefits running out, our ability to help professionals find jobs and valuable contacts and mentors has spiked a natural momentum that has organically grown membership without a marketing budget," said Martinez.
Today's iconic Websites were conceived out of necessity by a series of distinct and tight-knit groups, from musicians (MySpace) to college students (Facebook). It was a digital army that put Barack Obama into the White House. Next, business professionals spawned LinkedIn to separate social personas from professional. As it became evident that the applications designed for the mass market did not meet their professional needs, diverse communities seeking affinity of culture founded communities such as BlackPlanet.com or QuePasa.com
For the past ten years, PDN's rich culture and collegial environment have fostered a level of professional networking that is hard to match on "one size fits all" Websites. Its members are inclined to mentor, open doors for each other and make an introduction to a minority-friendly loan officer or give an aspiring applicant "a shot" at entry into a top company. The added value of PDN's comprehensive Web platform enables it to build customized "micro-sites" free of charge for large and prestigious professional organizations - enhancing economy of scale and profitability.
Today, iHispano.com is the largest online networking site for educated Hispanic Professionals, with more than 100,000 jobs posted. AMightyRiver.com, launched in 2008, offers the same services to Black professionals. Coming soon: Additional channels for other diverse groups, including women, LGBT and Asian professionals.
SOURCE Professional Diversity Network
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