2014

ProFlowers Encourages Women to 'Just Say No' This Valentine's Day

Research Finds 76% of Women Do Not Want Red Roses on Valentine's Day

SAN DIEGO, Calif., Jan. 22 /PRNewswire/ -- This year, ProFlowers(R), the online fresh flower marketplace, is encouraging consumers to break the mold and give what's really wanted on Valentine's Day. Conventional thinking suggests red roses as the go-to Valentine's Day gift, but according to ProFlowers research, givers of that gift couldn't be more wrong! Indeed, 76% of women polled prefer an alternative to the iconic red roses on Valentine's Day. In light of this, ProFlowers is urging women to take a stand and "Just Say No" to red roses on Valentine's Day. Instead, ProFlowers will offer dozens of mixed bouquets, stylish "shortie" bouquets, multicolored Passion Premium Roses, and even flowers for men on Valentine's Day! And, for those who are slow to accept change, don't worry, ProFlowers will still continue to sell red roses.

Mix it up

ProFlowers has found that 27% of women want mixed bouquets, and only 5% of men know it! That means brightening up your home or office with Perfectly Graceful, a mix of off-white French tulips, white oriental lilies, orange snap-dragons and silver-dollar eucalyptus for $69.99*; or try Pink Crush, a mix of pink germinis, pink tulips and pink royal lilies dotted with green button mums for $49.99*.

How Not to Lose a Guy

Sending flowers to a man may not be a common practice. After all, what macho man wants to admit he likes to take time to smell the roses? Instead, make a statement with a gentlemanly Potted Cymbidium for $99.99* or a Red Hot Orchid for $29.99*.

Shorties Love Shorties

The "shortie" theme is hot this season - low furniture, short skirts and short-cropped jackets, even short flirty hairstyles. ProFlowers' new line of short and modern bouquets fits right in with Short & Sweet, an arrangement of short red tulips accompanied by a heart shaped box of chocolates for $49.99* and the Teacup Orchid, a mini phaleonopsis orchid in a polka dot teacup for $29.99*.

Bring Home the Passion

Even though red roses may not be the most unique gift on Valentine's Day, 22% of women still like to receive some variety of roses from their loved ones. Plus, roses symbolize desire and excitement, so don't skip the flower altogether. Make it extra special by sending roses from Passion Growers, which are top of the line, best in quality, larger than your typical rose - and longer lasting by at least 7 days! Passion Premium Roses are sold exclusively online through ProFlowers and there are 12 bouquets to choose from. Ignite the passion with Cosmopolitan for $59.99* or Beautiful Girl for $69.99*.

Valentine's Day is the second biggest flower-giving day of the year, so chances are you will be sending or receiving flowers. This year, let ProFlowers take the guesswork out of Valentine's Day gifting. Visit www.proflowers.com to learn more about their extensive gift offerings with something for everyone.

About ProFlowers(R)

ProFlowers(R) is run by Provide Commerce, Inc., which operates an e-commerce marketplace of websites for perishable goods that offers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers.

About Provide Commerce(R)

Provide Commerce(R) launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthday and anniversary events, through its ProFlowers(R) brand and website, www.ProFlowers.com. Provide Commerce also offers fresh fruit and sweets direct from the supplier to its customers at Cherry Moon Farms(R), www.CherryMoonFarms.com, Secret Spoon(R), www.SecretSpoon.com and Shari's Berries(TM), www.Berries.com. And recently, Provide Commerce added RedEnvelope(R), www.RedEnvelope.com, the place for unique and personalized gifts, to its family of brands.

*Prices do not include shipping and handling and are subject to change.

SOURCE ProFlowers



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