ProfNet Experts Available on Holiday Retail, Experiential Marketing, Mobile Safety, More

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

23 Nov, 2015, 08:13 ET from ProfNet

NEW YORK, Nov. 23, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/alertswire.

EXPERT ALERTS

  • Retailers: Insure Your Products/Inventory to Value This Holiday Season
  • Small Businesses: Get Seasonal Workers Up to Speed Now to Prepare for the Holiday Rush
  • Businesses: Make Sure Your Supply Chain Can Withstand Holiday Season Pressures
  • Pop-up Shops and Experiential Marketing
  • Hacking the Holidays: Preventing Package Theft, E-Commerce/Retail Shipping Trends
  • Mobile Safety Tips

MEDIA JOBS

  • General Assignment Reporter – Selma Times-Journal (AL)
  • Senior Producer, Foreign Affairs – PBS NewsHour (VA)
  • Anchor/Reporter, Weekend PM – KOCO-TV (OK)

OTHER NEWS & RESOURCES

  • 5 Online Video Editing Tools
  • Controversial Topics: 3 Ways Experts Can Help Tell the Story
  • Want to See Your Picture in Times Square? Here's How

EXPERT ALERTS:

Retailers: Insure Your Products/Inventory to Value This Holiday Season
Myles Gibbons
President of Select Accounts (Small Business)
Travelers
"During the holidays, many business owners are likely primarily concerned about marketing, inventory and sales-related tactics to drive revenue, but in doing so, some may forget to account for the insurance that protects their property. Such property includes Business Personal Property, which is made up of items like inventory, signage and shelving. All too often, retailers undervalue their inventory and fail to account for higher inventory levels on their books during peak seasons like the holidays. Instead, they tend to have just enough coverage to satisfy average merchandise levels, which can cause major issues if/when a small-business owner goes to file a claim -- particularly during one of the most important sales periods of the year."
Gibbons is available to discuss small-business insurance, preparations for Small Business Saturday and other marquee holiday events, cyberinsurance, and business continuity planning.
Website: https://www.travelers.com/resources/seasonal/winter-safety-tips/index.aspx
Contact: Kristen Prestano, kprestano@prosek.com

Small Businesses: Get Seasonal Workers Up to Speed Now to Prepare for the Holiday Rush
Scott Humphrey
2VP, Risk Control
Travelers
"It may be challenging for businesses to maintain a level of safety while handling the demands of the busiest season of the year and adding seasonal hires. There are five ways to not lose sight of safety during the holiday season. First, invest time now to properly train and on-board employees to help new workers acclimate to their surroundings and responsibilities before the holiday rush. Also, consider the level of responsibility assigned to seasonal workers and pair new workers with veteran employees until they are able to perform their job duties safely on their own. Next, arranging contingent workers and schedules can help make sure there is full coverage should someone call in sick or is unable to work due to weather. Lastly, visibly demonstrating evidence of a commitment to safety can be shown through top management's attendance at safety meetings, their review and action on accident reports and establishing an employee-managed safety committee."
Humphrey is available to discuss supply chain risks, cargo theft, preparations for Small Business Saturday and other marquee holiday events and business continuity planning.
Website: https://www.travelers.com/resources/seasonal/winter-safety-tips/index.aspx
Contact: Kristen Prestano, kprestano@prosek.com

Businesses: Make Sure Your Supply Chain Can Withstand Holiday Season Pressures
Ken Katz
Property Risk Control Director
Travelers
"While it is critical that business owners know their inventory levels throughout the year, it is imperative now – leading up to Black Friday, Small Business Saturday and Cyber Monday, when more stock is needed to meet sales demands. Knowing where their products originate and considering all parts of the supply chain can help keep proper inventory in the store. For example, if a hot selling product that has been shipped from another country is lost, delayed or has limited quantities available, a business' bottom line can be drastically impacted, particularly during the holiday season. This time of year, it pays to know how to make special arrangements to fulfill inventory needs and to have a contingency plan in place that can be implemented quickly if any point in the supply chain is interrupted. Making sure you are properly staffed to actually sell the inventory is also pivotal. At a time when businesses need their employees most, having a plan in place should someone become sick or is otherwise unavailable will go a long way."
Katz is available to discuss supply chain risks, cargo theft, preparations for Small Business Saturday and other marquee holiday events and business continuity planning.
Website: https://www.travelers.com/resources/seasonal/winter-safety-tips/index.aspx
Contact: Kristen Prestano, kprestano@prosek.com

Pop-up Shops and Experiential Marketing
Niani Tolbert
Founder, Cultural Engineer
Creative CNTRL
"By 2020, Millennials will account for nearly $1.4 trillion in spending power, according to Accenture. However, Millennials are spending more on 'experiences'; therefore, in order for companies and brands to build relationships with these well-connected consumers, traditional marketing efforts aren't enough. To build brand loyalty, companies must create memorable branded moments and tangible experiences that young shoppers would like to engage with and share. Pop-up shops offering this interactive experience are becoming popular (now an industry worth $8 billion and growing at a rate of 16 percent, according to Alexander Babbage Inc.), and I expect their popularity to continue to exponentially grow."
After completing an undergraduate independent study on pop-up shops and its potential for urban development, Tolbert worked with three pop-up and experiential marketing agencies before founding her own agency, Creative CNTRL. In the past year, she has also managed seven pop-up spaces in New York City, and has helped produce over 50 pop-up activations, including Kanye West's Yeezy Season 2 pop-up showroom. She can share information about the popular holiday retail trend, pop-up shops, and why "experiential marketing" tactics like these are necessary for brands to try to capture their share of the powerful pockets of millennials.
Website: www.Creative-CNTRL.com
Contact: Niani@Creative-cntrl.com

Hacking the Holidays: Preventing Package Theft, E-Commerce/Retail Shipping Trends
Zander Adell
President and Co-Founder
Doorman
"Half of this year's holiday shopping is predicted to be done online, but as many as 20 percent of package deliveries fail on the first attempt. In certain neighborhoods, that number can be as high as 50 percent. This means a record number of parcels will be left in apartment vestibules and on doorsteps, vulnerable to porch pirates -- thieves out to swipe your potentially expensive purchases. Last holiday season alone, more than 2 million deliveries were delayed, missing the Christmas deadline, or went missing entirely due to doorstep theft."
Adell is available to discuss the increase in porch piracy, the trouble with missed packages and returning online shopping purchases, as well and other trends in e-commerce, retail and holiday shopping/shipping. He is president and co-founder of Doorman, an app that lets you schedule deliveries and pickups for items you want to return.
Website: www.doorman.co
Contact: Denyse Dabrowski, denyse@antennagroup.com

Mobile Safety Tips
Scott Hardgree
Vice President, Product Management & Development
Asurion
"One in four people will have their phone lost, stolen or damaged this year. Adding mobile device insurance, which reconnects customers with friends, family and work in as little as 24 hours through a replacement device, provides another layer to comprehensive device protection and saves customers hundreds on a replacement device. With so many new device launches in recent months, along with the adoption of device installment plans, consumers are even more aware of the investment they are making with their technology. They not only want to ensure they are protected, but also that they're using their gadgets to their full potential."
Hardgree is responsible for the development of new products that support and enhance Asurion's core mobile protection business. He has worked diligently as the champion of the company's Premier Support Solutions (PSS) product, which offers customers a friendly and knowledgeable support expert, capable of addressing a wide range of hardware and software issues. Through his leadership, the PSS team has designed and built product capabilities both within Asurion and with external partners. Hardgree has worked in the in mobile phone insurance and telecommunications industries, including DST Systems, Inc. (lock/line, LLC) where he was responsible for new product and program sales to clients to enhance the mutual profitability of the account. Scott graduated summa cum laude from Saint Louis University with a Bachelor of Science in Business Administration, double majoring in Finance and Marketing. He is also a Property & Casualty, Life & Health, and Adjuster Insurance License holder.
Contact: Jenny Xia, JXia@webershandwick.com

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

  • General Assignment Reporter – Selma Times-Journal (AL)
  • Senior Producer, Foreign Affairs – PBS NewsHour (VA)
  • Anchor/Reporter, Weekend PM – KOCO-TV (OK)

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • 5 ONLINE VIDEO EDITING TOOLS. ProfNet's Wes Benter, a former producer and multimedia specialist, shares his pick for tools that help journalists with video editing: http://prn.to/1SHCrpg
  • CONTROVERSIAL TOPICS: 3 WAYS EXPERTS CAN HELP TELL THE STORY. Controversial events can generate a slew of misinformation that can result in false reporting. Search engines, databases and books are a great starting point in the research process, but interviewing an expert adds another layer of credibility for stories covering controversial or difficult topics. Here are three ways experts such as analysts can help tell the story: http://prn.to/1OR3Xm9
  • WANT TO SEE YOUR PICTURE IN TIMES SQUARE? We're looking for some great ProfNet success stories. Each month, we spotlight a ProfNet user who has made great connections using ProfNet. Will you be our next feature? Details: http://prn.to/1l9qDRZ

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