ProfNet Experts Available on Sleep, Plastic Surgery, Earth Day, Jewelry Trends, More

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Mar 11, 2016, 16:02 ET from ProfNet

NEW YORK, March 11, 2016 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • Strategies to Cope With Daylight Saving Time
  • Attitudes About Animal Fats Are Changing
  • Avoiding Travel to Central/South America Key to Preventing Zika Virus in Pregnant Women
  • Plastic Surgery Predictions for 2016
  • The Brand Power of Hello Kitty
  • 2016 Airfare Snapshot: Data Shows Significant Drops to Popular Destinations
  • Safety on the Seas
  • Spring 2016 Jewelry Trends



  • Director of Photography – Dallas Morning News (TX)
  • Reporter – Las Vegas Review-Journal (NV)
  • Reporter, New Jersey Courts – Law360 (NJ)


  • Giving a Good TV Interview, Part Two: Preparing
  • Giving a Good TV Interview, Part Three: Message and Interview Techniques
  • Expert Spotlight: Temple Grandin, Activist and Author


Strategies to Cope With Daylight Saving Time
Richard Shane, Ph.D.
Sleep Easily, LLC
Daylight Saving Time is March 13, and that change can disrupt sleep cycles for millions of Americans. Dr. Shane, a sleep expert and psychotherapist with over 20 years of experience in a clinical setting, says: "Time change can wreak havoc on the sleep cycles of millions of people worldwide. With a few simple changes, you can ease the transition of the season."
Dr. Shane is the author of the "Sleep Easily Method Sleepguide" and can comment for articles you are working on regarding the time-change season. He is based in Boulder, Colo.
ProfNet Profile:
Contact: Mary Cochran,

Attitudes About Animal Fats Are Changing
Eric R. Gustafson
Coast Packing Company
In the wake of the latest Dietary Guidelines for Americans from the U.S. Department of Agriculture and the Department of Health and Human Services, Gustafson says the new federal recommendations don't provide enough guidance: "Trans fats are out, and minimally processed animal fats -- in the form of lard, derived from pork, and beef tallow -- are decidedly making a comeback. Millennials are concluding that animal fats have been demonized for too long. The reality is that animal fats, in moderation, are not as problematic as they once were thought to be, and the replacements for them are actually worse than originally thought. And in today's foodie culture, taste is increasingly on par with health concerns."
Gustafson is available to discuss a new consumer survey by Coast and Ipsos Research that indicates younger Americans are more receptive to animal fats in their diet than their elders (full results here: He is the fourth generation in his family to own, operate, and oversee Coast Packing, a leading supplier of animal fat shortenings throughout the western U.S. He is responsible for the company's strategic direction and vision, and manages overall operations. Prior to being named CEO, he served as vice president of operations and has held various sales and marketing posts since December 2002. He has been a member of Coast's board of directors since 2009. In addition to his responsibilities as CEO of Coast, Gustafson serves on the board of directors and executive board of the North American Meat Institute (NAMI). He currently co-chairs NAMI's Labor and Employment Committee and is co-founder of NAMI's Family Business Task Force. In addition, he serves on the board of directors and advisory board for the Institute of Shortenings and Edible Oils (ISEO). In 2002, Gustafson earned a Bachelor of Arts degree in social sciences, with a minor in business from the University of Southern California. He is a member of the USC Cardinal and Gold Committee, the National Hot Rod Association (NHRA), National Muscle Car Association (NMCA), Pacific Street Car Association, and West Coast Hot Rod Association (WCHRA).
Contact: Ken Greenberg, 

Avoiding Travel to Central/South America Key to Preventing Zika Virus in Pregnant Women
Emily Blodget, M.D.
Assistant Professor of Clinical Medicine and Director, Infection Control
Keck Medicine of USC
"We know Zika is primarily transmitted by infected Aedes mosquitoes, and that the best way to prevent diseases spread by mosquitoes is to protect yourself and your family from mosquito bites. If you must travel to an area where Zika is present and you are pregnant or thinking about becoming pregnant, talk to your doctor first and strictly follow steps to prevent mosquito bites during your trip. Also, practice safe sex with anyone, male or female, returning from areas where the virus is common. A blood test can show whether or not that person has been infected. If the tests are negative, you may resume your usual activity."
Dr. Blodget is board certified with the American Board of Internal Medicine and specializes in infectious disease. She earned a Doctor of Medicine degree from the University of Cork (Ireland) in 2004, interned in medicine/surgery at Mid-Western Regional Hospital in Ireland, and completed a residency in internal medicine at Mt. Sinai Elmhurst Hospital Center in Queens, N.Y., and a fellowship in infectious disease from LA County+USC Medical Center in 2010.
Contact: Mary Dacuma, 

Plastic Surgery Predictions for 2016
Stephen Harris, M.D., FACS
Board Certified Plastic Surgeon
Harris Plastic Surgery
"Looking forward into 2016, my plastic surgery predictions for the year are that we are going to see women toning down on breast size for a more natural look. While women may be seeking smaller breast implants, they're looking to increase the size of their lips and butt. Recent trends of larger, fuller lips have patients requesting non-surgical lip enhancement options and butt enhancement surgery."
Based in West Islip, N.Y., Dr. Harris is an expert on breast reconstructive surgery, abdominoplasty, body lifts, liposuction, Botox, rhinoplasty, facelifts, cosmetic surgery of all types, and patient care.
Contact: Brian Kearney, 

The Brand Power of Hello Kitty
Keith Nishida
Assistant Professor of Fashion Marketing
Woodbury University School of Business
"Hello Kitty is brand power -- it's part of a media landscape rather than simply a commodity. Among the questions worth exploring: Why is Hello Kitty so loved? Why does it resonate? What is Hello Kitty's appeal to multiple generations? How does it transform the complexity of the real world into something else? How have manga and anime paved the way for Japanese cultural vectors into the West? Hello Kitty's versatility enables her to be the perfect vessel for storytelling through infinite product categories -- something we teach at Woodbury's Fashion Marketing program."
Nishida, who reports he has been branded "that Hello Kitty scholar" following presentation of a paper at the Popular Culture Association's 2014 National Conference, is a go-to expert source for all things Hello Kitty. His paper, "Hello Kitty Male Consumers: The Lost (Fan) Boys," addresses the male fan subculture within the mainstream Hello Kitty fandom, their traits, their experience within the mainstream fan culture, and their backstory on how and why they became the fans they are now.
Nishida was born and reared in Los Angeles, the son of Japanese immigrants. He attended the University of Hawaii-Manoa, focusing initially on pre-medical studies but later shifting his academic focus to psychology. During that time, he discovered a love of fashion, partly catalyzed y his experiences in Italy, where he was participating in a study-abroad program. He soon completed his bachelor's degree in psychology, and moved directly into a master's program in family and consumer sciences at the California State University, Long Beach. He spent the next few years working in the fashion industry while attending graduate school, including six months assisting the director of marketing and public relations at Tadashi Shoji. He was accepted into the doctoral program at Oregon State University's School of Design and Human Environment, where he has concentrated on fashion communication, new media and merchandising. As a Graduate Teaching Assistant, he led a number of courses at OSU, including a special topics class on fashion styling taught during a summer term. He asked this class to create a fashion magazine for its final project, the outcome of which inspired the formation of DAMchic magazine, which has garnered a Readers Choice nomination among industry professionals in Oregon at the annual Portland Fashion and Style Awards. As its founder, publisher and former faculty advisor, Nishida has overseen the rapid growth of the online magazine from class assignment to university-sanctioned student-run organization. DAMchic is now published three times per year and has attracted international audiences as large as 500,000 views per issue.
Contact: Ken Greenberg, 

2016 Airfare Snapshot: Data Shows Significant Drops to Popular Destinations
Amanda Festa
"Though airfares rise and fall by the day, if not the hour, U.S. travelers look to be winners heading in to the spring and summer travel season, with sizable airfare drops to many favorite U.S. and international destinations. Comparing airfares our users found for our 150 most-searched destinations in the first two months of 2016 vs. the same period in 2015, the data shows fares are down an average of 14 percent -- and over 30% lower in some instances. The growth of low-cost airlines, the expansion into the U.S. by international carriers, and lower fuel prices are combining to drive bargain-level airfares for many flights."
Festa can discuss a range of travel topics, including: airfare trends, how to save on flights, how to avoid fees, packing tips for every type of travel, multigenerational travel advice, travel etiquette, traveling with kids and navigating security.
Contact: Ilona Biro, 

Safety on the Seas
Captain Sandra Yawn
Founding Partner
WOW Yachts
"It's not only the amount of hours you spend on the water, it's being in tune with your environment that keeps to a responsible, safe and enjoyable yachting experience."
Yawn is founding partner of WOW Yachts, a yacht sales and management company with a focus on philanthropic collaboration, ocean advocacy and children's education. She combines over 25 years in the yachting industry -- most of that time as luxury yacht captain -- with a passion for giving guests the most enjoyable experience possible. She is extensively familiar with the U.S. East Coast, Gulf Coast, Bahamas, Caribbean and Mediterranean, and knows all the best spots for enjoying the scenery and the water. She holds a USCG Masters of Oceans 1600T/3000T, USC and MCA Class IV CEC. Noted for ensuring the safety of her guests, crew and vessel at all times, she received the prestigious Distinguished Crew Award from the International Superyacht Society in 2006.
Contact: Adrienne Mazzone, 

Spring 2016 Jewelry Trends
Mimi So
CEO and Creative Director
Mimi So International
"Spring 2016 has a particular emphasis on earrings, necklaces, and rings. We are seeing multiple piercings, mix-and-match earring sets to creating asymmetrical looks. As seen on the spring 2016 runways, the neckline will be canvas for bold chokers and collars. Stack rings have and will continue to be a hit, for a wearer to be creative and unique."
So is available to discuss jewelry design, fashion design, precious metals, celebrity styling, luxury goods and retail. She was elected to the board of directors of the CFDA, selected for an A&E Biography Advertisement, was a Women's Venture Fund Honoree, and has received the Asian Women in Business Leadership Award. She is based in New York.
Contact: Brian Kearney, 


Following are experts from the ProfNet network who can discuss health and lifestyle topics related to Earth Day. You can view the full roundup here:

Air Quality
Ziv Lautman
Co-founder and CMO
Lautman is co-founder and chief marketing officer of BreezoMeter, a company recently named one of the 20 most promising startups in the world. BreezoMeter's mission is to improve the wellbeing of billions of people worldwide by changing the way smart cities and businesses of the future think about their control over the air we breathe. In 2008, after hiking all over the world and seeing massive environmental degradation, Lautman refocused his passion on studying environmental engineering at the Technion, Israel's Institute of Technology. After graduating summa cum laude in 2012, Lautman joined the Ministry of Environmental Protection, interning at the office of the senior deputy to the Director General's office, as part of the Milken Institute Fellows program. Towards the end of the fellowship, Lautman received a phone call from a colleague who had a problem: finding the healthiest place to live in Israel. Lautman's solution: BreezoMeter.
Contact: Deana Cardona,

Eco-Friendly Lifestyle
Alba Garcia
Garcia, aka "SunKissAlba," is a social media celebrity whose content focuses on living a healthy, non-toxic lifestyle. The motto of all content produced by Garcia is "Where Beauty Meets Health." On YouTube, the SunKissAlba channel has over 661,000 subscribers and has received over 34 million total video views. She is widely known by the millennial, young adult audience, and can serve as a great expert for Earth Day on pieces related to the importance of recycling and how it relates to beauty and living an eco-friendly lifestyle.
Contact: Brooke Franco,

Eco-Friendly Toys
Jeff Freeland Nelson
Founder and Chief Executive Officer
Nelson, inventor of the YOXO sustainable building sets, is a part-time carpenter, designer, electrician, musician, sculptor, painter and restorer of old barns. He has 20 years of leadership experience in creative and executive roles across the for-profit, non-profit and government sectors, including the Minnesota Children's Museum and American Public Media. He was recently recognized as Catalytic Leader of the Year by the Minnesota Council of Nonprofits and as one of the Twin Cities' most successful professionals under age 40 by the Minneapolis St. Paul Business Journal. He holds a BA in theater from Hamline University and an MPA from Harvard University. He is available to discuss eco-friendly toys for kids.
Contact: Stacy Duke,

Environmentally Conscious Living
Logan Strenchock
Environmental and Sustainability Officer 
Central European University
"Environmentally conscious living begins and ends with consuming less: use less, buy less, use all of what you have throughout its functional lifetime, fix what is repairable, get new life out of what you already have, and then, if you are really left with the dilemma of making a purchase, buy something directly from the person who made it while being able to confirm their socially and environmentally responsible principles through personal contact."
Strenchock is available to discuss recycling, upcycling, conscious farming and consumption, reducing energy consumption, and sustainability. He is the environmental and sustainability officer at Central European University, the recipient of first BREEAM environmental certification for a higher education institution in Central/Eastern Europe for new campus design.
Contact: Colleen Sharkey,

Green Living
Paige Wolf
Author, Green Living Expert
Paige Wolf Media and Public Relations
Wolf is a publicist, author, and green living expert who uses her media savvy and personal moxie to promote manageable eco-chic living. Her firm, Paige Wolf Media and Public Relations, is a B Corporation certified eco-friendly PR firm focused on sustainable clientele. She is the author of "Spit That Out! The Overly Informed Parent's Guide to Raising Healthy Kids in the Age of Environmental Guilt." She regularly appears on television as a green living expert, and she has been featured in publications including Boho,,, and She frequently speaks at green living conferences and expos and has written about green living for several publications. She lives in Philadelphia with her husband, two children, and an American Hairless Terrier.


Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • Director of Photography – Dallas Morning News (TX)
  • Reporter – Las Vegas Review-Journal (NV)
  • Reporter, New Jersey Courts – Law360 (NJ)


Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • GIVING A GOOD TV INTERVIEW, PART TWO: PREPARING. Anyone who's been interviewed on TV knows it takes work to make it look easy. If you've never been interviewed and have a producer knocking on your door for the first time, what do you do? In our multi-part series on how to give a good TV interview, we look at all the details that will make your TV interview the best it can be. Last week, we broke down the importance of appearance. This week, we look at how to prepare for the interview:
  • GIVING A GOOD TV INTERVIEW, PART THREE: MESSAGE AND INTERVIEW TECHNIQUES. Anyone who's been interviewed on TV knows it takes work to make it look easy. If you've never been interviewed and have a producer knocking on your door for the first time, what do you do? In our multi-part series on how to give a good TV interview, we look at all the details that will make your TV interview the best it can be. Last week, we broke down the importance of appearance. This week, we look at how to prepare for the interview:
  • EXPERT SPOTLIGHT: TEMPLE GRANDIN, ACTIVIST AND AUTHOR. With Autism Awareness Month around the corner, this edition of Expert Spotlight features the world's most famous person with autism, Temple Grandin, Ph.D. You likely know Dr. Grandin from the 2010 Emmy-winning HBO biopic about her life. She speaks internationally on autism and has transformed people's perception of autism spectrum disorders. What you might not know about Dr. Grandin is that she is also renowned in the world of animal science. A professor and advocate for the humane treatment of animals, she has helped improve our understanding of how animals should be handled humanely and has designed many of the largest animal handling facilities in the world. Read more about Dr. Grandin:

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