SANTA CLARA, Calif., June 25 /PRNewswire/ -- ActiveVideo Networks(TM),
which provides solutions that infuse TV with Web content and interactivity,
today announced new capabilities of its ActiveVideo(R) Distribution Network
that have been designed to simplify and accelerate the availability of
Web-based programming and advertising on the television. Following are
quotes from programmers, technology providers and analysts regarding the
announcement that Web-infused television -- including user-generated
content, social media, Web-based channels, games and other programming and
applications -- can be delivered through virtually any network connected
* * *
"We have seen studies that show people prefer to watch video on a TV,
and are overwhelmed by the competing choices for bringing Web video to the
television. Because ActiveVideo has the ability to work with anything
that's Web connected, the decision-making process is simplified and the
marketing approach to the consumer is easy to understand. This in turn will
speed up the prospect of a Web-to-TV fully interactive experience. It is
the reason we at ComedyNet believe that ActiveVideo is a front runner in
-- Mark Graff, CEO, ComedyNet
* * *
"All of us in the Web-to-TV video space face similar obstacles. We need
both an abundance of content and the high-quality, highly reliable viewing
experience that viewers expect from television. The ability to deliver that
experience ubiquitously across all devices is a significant challenge.
We're pleased to see companies like ActiveVideo Networks taking an
innovative approach to addressing these challenges and in so doing helping
to create the critical mass we need to make this market a success."
-- Bill Holmes, Vice President, Business Development & Strategy, DivX
* * *
"The enormous market fragmentation in Web-to-TV solutions makes it
difficult for us to author interactive and timely content for many diverse
platforms. This process is costly and requires many resources. What's been
needed to drive cost-effective distribution and viewer adoption is a
solution based on existing Web technologies and video standards like MPEG
that enables us to create content once for any connected device,"
-- Ed Skolarus, Vice President, Business & Operations, Fox Reality
Channel, News Corp.
* * *
"Impressive as the growth in broadband video consumption has been over
the last few years, broadband's ultimate opportunity starts when
high-quality video can be delivered directly to the TV. This will enable
longer-form broadband content to be enjoyed comfortably on consumers'
wide-screen TVs and open up a range of advertising and consumer paid
business opportunities for the ecosystem that have been constrained until
now. Consumers will welcome the same mix of choice, flexibility and
interactivity that they have come to expect from their current broadband
-- Will Richmond, Broadband media analyst and President, Broadband
* * *
"One of our top priorities is making it easy for people to watch their
favorite blip.tv shows on the television set. We are grateful that
ActiveVideo Networks is making the transition from the computer screen to
the television set possible. In the end the best Web shows are meant to be
watched on the TV set from the comfortable couch in your living room.
ActiveVideo Networks definitely gets this, and that makes them a real
pioneer in the field."
-- John Fitzpatrick, Director of Business Development, blip.tv
About ActiveVideo Networks
ActiveVideo Networks(TM) provides programming and technology that
infuse television with Web content and interactivity. Based on standard Web
authoring and delivery technologies, the company's ActiveVideo(R)
Distribution Network simply and inexpensively enables expanded programming,
navigation and advertising possibilities, allowing viewers to define and
share TV experiences. ActiveVideo combines Web-based media and targeted,
clickable advertisements with the high-quality video, immediate
responsiveness and remote control navigation of television for uniform
interactivity across all digital set-tops and Web-connected televisions.
ActiveVideo Networks is based in the heart of Silicon Valley, with offices
in Los Angeles, Baltimore, Beijing and the United Kingdom. For more
information, visit www.avnetworks.com.
SOURCE ActiveVideo Networks