PROJECT RUNWAY Signs Unprecedented Licensing Agreements For Upcoming Season 4 Of The Emmy-Nominated Hit Fashion Design Competition Series

Licensing Partners Include: Aaron Company, Brother International, Prym

Consumer, Robert Kaufman Fabrics, Simplicity Pattern Co

Aug 21, 2007, 01:00 ET from The Weinstein Company

    NEW YORK, Aug. 21 /PRNewswire/ -- The Weinstein Company is pleased to
 announce that they have completed five multi-year licensing agreements with
 category partners to coincide with the airing of the fourth season of the
 Emmy-nominated hit fashion design competition series, PROJECT RUNWAY. This
 marks the first time PROJECT RUNWAY has extended the brand with a series of
 licensing partners in consumer products. The licensees include Aaron
 Company, Brother International, Prym Consumer, Robert Kaufman Fabrics, and
 Simplicity Pattern Co. The partners are currently developing collateral,
 for both in store and online that will expand the PROJECT RUNWAY brand into
 retail channels globally.
     The PROJECT RUNWAY licensing program was structured by ACI Licensing on
 behalf of The Weinstein Company. The announcement was made today by Harvey
 Weinstein, Co-Chairman of The Weinstein Company.
     Pam Henning, SVP, Global Integrated Marketing at The Weinstein Company
 stated, "As we expand the footprint of the Project Runway brand, we are
 excited to make the shows fashion and design experience accessible to
 consumers worldwide with specialized products and tools. This marks one of
 the most comprehensive consumer product licensing programs ever launched by
 a reality television series. We've seen how Project Runway resonates with
 consumers and with the show's tremendous reach and credibility within the
 fashion community, it is a natural platform for brand extensions."
     "PROJECT RUNWAY is an amazing property with a fashion forward point of
 view. This exciting new line of products is the result of a collaboration
 between The Weinstein Company and the industry's top manufacturer's." says
 ACI Licensing's Managing Principals, Charles D. Mamiye and Andy Cohan.
     The PROJECT RUNWAY branded products will be in the following categories
 jewelry, sewing patterns, fashion fabric as well as sewing machinery and
 notions. Details about the specific products and retail dates will be
 announced in the Fall prior to the season 4 premiere of PROJECT RUNWAY.
     Aaron Company is a leader in the development, design and creation of
 fashion jewelry and accessories. From the designers, sales team, marketing
 staff to the overseas manufacturing contacts, the company specializes in
 providing unique, innovative designs at value pricing. For more information
 please visit:
     Brother International Corporation has earned its reputation as a
 leading supplier of innovative products for the home sewing enthusiast.
 Through a growing network of sewing machine dealers and retail outlets
 nationwide, Brother offers a full line of home sewing machines, from basic
 to top-of-the- line sewing and embroidery machines. The company is
 recognized for its high- quality, state-of-the-art machines and
 accessories, offering ease-of-use and flexibility at affordable prices.
     Brother is a wholly owned subsidiary of Brother Industries Limited.
 With worldwide sales approaching $ 5 billion dollars, this global
 manufacturer and sales company started almost 100 years ago by sewing
     Brother offers a diversified product line that includes fax machines,
 Multi-Function Center(R) machines, P-touch(R) Labeling Systems and both
 color and black/white laser printers for home, office and industry.
     For more information please visit:
     Prym Consumer is the world's leading supplier of tools and accessories
 for sewing, fashion embellishment and quilting projects. As a division of
 William Prym Group located in Stolberg, Germany, it remains forefront in
 the leading technology for offering quality products and marketing
 innovation worldwide. For more information please visit:
     Designer fabrics for the creative sewer.
     Founded in 1942, this Los Angeles-based fabric manufacturer wholesales
 to the home sewing retail and manufacturing markets, with customers
 including manufacturers of finished goods, such as apparel, bedding and
 accessories, and retail customers whose end-users comprise home apparel and
 craft sewers. For more information please visit:
     Simplicity Pattern Co. Inc. designs, produces, markets, and distributes
 sewing patterns for consumers who love to sew. Founded in 1927, Simplicity
 is headquartered in New York Citywhere the design, patternmaking, sample
 making and instructional departments reside. Pattern production and
 distribution are currently located in a company facility in Niles,
     Passionate about the brand's heritage, the staff at Simplicity today
 uses the foundation of the brand as a launch pad to drive more fashion
 forward looks and more heavily constructed designs, knowing the
 instructions will provide consumer sewing satisfaction. Consumer's look to
 Simplicity for up to the minute looks to sew and design concepts to
 customize and make their very own
     For more information please visit:
     PROJECT RUNWAY gives aspiring designers a chance to break into the
 notoriously difficult-to-crack fashion world. Each week, a designer is
 eliminated from the competition after exhibiting their work in front of the
 panel of judges. The second and third seasons of this breakout series have
 generated critical acclaim and record ratings. The series has consistently
 been the top show on cable on Wednesdays among key demographics and has
 shattered the records set by the finale of season one. The series airs on
 Bravo and has been Wednesday's number one show on cable among adults 18-49.
     The Weinstein Company and Miramax are co-producing the show through
 their co-financing agreement. The Weinstein Company is the lead studio and
 is handling worldwide distribution. PROJECT RUNWAY is executive produced by
 Dan Cutforth, Jane Lipsitz and Rich Bye of Magical Elves ("Project
 Greenlight," "Last Comic Standing," "Top Chef"). Heidi Klum, Desiree Gruber
 and Jane Cha of NYC-based Full Picture also executive produce the series.
 Barbara Schneeweiss oversees the production on behalf of The Weinstein
 Company. For more information please visit:
     ACI Licensing, LLC, creates and manages brand licensing programs. Some
 of our team's current programs include Monique Lhuillier, the TV show
 "Project "Runway, Daisy Fuentes at Kohls, Ashley Judd at Goody's Family
 Clothing, and Constance Marie at Mervyns. Managed by Co-Presidents, Andy
 Cohan and Charles D. Mamiye, ACI Licensing is headquartered in Los Angeles.
 For more
     information about PRW licensing opportunities please call Jennifer
 Flynn at 310-806-9480.

SOURCE The Weinstein Company