Prom is Coming, Don't Be Caught Faking It, says Jovani Nothing can get in the way of your year-end fashion statement like being fooled into wearing a tacky and uncomfortable counterfeit dress

LOS ANGELES, April 22, 2013 /PRNewswire/ -- Jovani is the home of the most exciting prom dresses out there for girls seeking the most exciting looks. The only problem is that Jovani's designs for prom 2013 are so exciting, fly-by-night Internet operators are marketing their own poor quality rip-offs and consumers are the real victims. Prom is one of the biggest nights in a young woman's life – the last thing she deserves is to be caught in anything but the real thing. If you order the amazing strapless mermaid dress, Jovani 6837, you want the real thing and the real thing only. Indeed, as bad as you might imagine cheap online knockoffs can be, they're actually worse. 

As detailed by reporter Jeff Rossen of NBC's Today, numerous disreputable web sites are essentially stealing online photography from legitimate high-end fashion manufacturers like Jovani. Then, they are promising identical dresses at a discount. When unsuspecting consumers purchase the dresses online, they receive a very low quality dress that may bear only the most superficial resemblance possible to the dress they saw online. Worse, it may be made of cheap, uncomfortable material and may be incorrectly sized. In one instance detailed by Rossen, a sequined dress was sent without sequins attached. They were included in the package – unattached, with a cheap sewing kit included.

Clearly, Jovani is not the kind of dress manufacturer that expects its highly valued customers to perform their own highly detailed sewing chores by hand. In fact, the painstakingly made and great looking prom fashions from Jovani, purchased from an authorized retailer, will ensure that young ladies look and feel their best on the big night. Jovani prom, party, evening, and wedding dresses represent the very best in high fashion whether young ladies lean towards classic evening dresses or prefer to make a bold statement with the kind of daring party dresses that really turn heads.

There's a reason the rich and famous are often seen wearing Jovani styles – and no fake dress sold via an online scam is going to be anything remotely close to the real thing.  While the prices advertised on these sites might be tempting, remember, with the help of a screen grab and Photoshop, anyone can post stolen photography. A dress so badly made you are forced to toss it and buy another dress is the opposite of a bargain.

The good news is that you can easily avoid buying from unscrupulous retailers selling dresses with shoddy, itch-inducing material, and do it yourself adornments. First, make sure the retailers include a Jovani Authorization Code (JAC). Then, head to our "Confirm a Retailer" page and enter the JAC ID and hit the "submit" button to confirm the dress you are purchasing is a genuine Jovani.

There's no other night in a young woman's life quite like prom, and there's no reason to be dressed in anything other than first quality fashion. Make sure you're buying your Jovani dress from an authorized retailer and make sure your prom is as awesome as it should be.

For more information about Jovani and its astonishing selection of the world's most stunning fashions, please visit



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