NEW YORK, Sept. 11 /PRNewswire/ -- Pronto.com(TM), an Operating
Business of IAC/InterActiveCorp (Nasdaq: IACI), today announced that it is
the first comparison shopping site to enter the "social shopping" space
with the launch of new community features that allow users to rate
products, interact with other users, write reviews and gain insight from
trusted peers and other like-minded shoppers.
Already the Web's fastest growing comparison shopping site with over
3.1 million unique monthly U.S. users, according to comScore, Pronto.com is
changing the online shopping model by becoming the first to fuse comparison
shopping with a full range of social features to help people make smarter
Built on the Web's largest product index and propriety crawl
technology, Pronto.com already provides consumers with access to over 70
million products from over 65,000 online retailers directly on its Web
site. With the launch of new social tools, Pronto.com has become the only
comparison engine that helps shoppers weed through all of these product
choices by allowing users to express themselves through the products they
like, want and own, therefore helping others make better, more informed
"Traditional comparison shopping engines provide advice on WHERE to buy
products, but do little to help users decide WHAT to buy. At the same time,
existing social shopping sites fall short by relying on users to gather
products from across the web for them -- which dramatically reduces the
number of products available to the community," says Dan Marriott, CEO of
Pronto.com. "The new Pronto.com combines the best of social software and
product search into an online shopping community that has not existed until
today so consumers can visit one destination for the most fully informed
Pronto.com's new social shopping functionality includes:
-- User Profiles -- Users can create personal profiles consisting of their
favorite products, brands and stores as well as personal pictures and
answers to profile questions.
-- Brand and Store Level "Likes" -- Users can express their interest in
particular brands and stores in addition to their favorite products,
providing other shoppers greater insight into their tastes and style.
-- Lists of Top Liked Products -- Users can quickly see the most popular
products in a category based on the number of people who noted that
they "Like" the product.
-- Social Networking -- Registered users on Pronto.com can invite their
friends to join their personal network so that they can share knowledge
and opinions on products.
-- Peer-to-Peer Messaging -- Users can communicate with each other via
private messages to discuss products, brands and stores.
-- Local Filtering -- Users can track the hottest trends in their city by
searching the most "Liked" products by region.
Pronto.com (http://www.pronto.com) is the Web's most comprehensive
social shopping engine. Thanks to patent pending Web search technology,
Pronto.com's product index contains over 70 million products from over
65,000 online merchants, which is five times the merchants of most leading
comparison-shopping engines. Named as "Best Online Price Comparison Site"
by Kiplinger's, Pronto.com has a team of experts in technology, Web search,
consumer products, and social media working to create a world-class social
shopping experience. Pronto.com is a wholly owned subsidiary of
IAC/InterActiveCorp (Nasdaq: IACI), which operates Ask.com, Citysearch,
HSN, LendingTree, Match.com, Ticketmaster and more.
IAC operates leading and diversified businesses in sectors being
transformed by the internet, online and offline... our mission is to
harness the power of interactivity to make daily life easier and more
productive for people all over the world. To view a full list of the
companies of IAC please visit our website at http://www.iac.com
Pronto.com Public Relations, Press Only: