Brett Kaufman to Lead Expanded Marketing of PropellShops On-Demand Ecommerce System

SAN ANSELMO, Calif., Nov. 8, 2011 /PRNewswire/ -- Propell Corporation (OTC: PROP), creator of the PropellShops® "instant ecommerce" system for schools, businesses, nonprofits and the military (www.propellshops.com), announced today that it has agreed to acquire assets of The Branding Spot, a promotional products company originally based in Scottsdale, AZ, and named its founder, Brett Kaufman, as Senior Director of Marketing.

At Propell, Kaufman will oversee all marketing, PR, social media, and community engagement.  He will report to Propell CEO Ed Bernstein.  

Kaufman founded The Branding Spot in 2006, before being named to his most recent position as a senior marketing executive of San Francisco's Livescribe Inc.  At Livescribe, he led that company's ecommerce and online marketing initiatives. He has also been involved in the publishing, online media, and entertainment industries.  

"Brett brings tremendous ecommerce and social media marketing skills to Propell – along with broad experience selling to our exact markets," Bernstein said.  "We're delighted, and fortunate to have him on board, as well as to have the opportunity to serve his past customers."

The Branding Spot's focus was similar to Propell's, targeting K-12, colleges and the sorority and fraternity markets, and pioneering the use of online ordering for its clients, Kaufman said.  "The Branding Spot helped hundreds of brands and companies with their promotional and apparel needs over the past five years, so I understand what customers need.  That's why I'm extremely excited to be part of the Propell brand," he said.

"On-demand fulfillment like Propell's is the future of retail in the 21st century," he added, "and Propell's combination of marketing, technology and customer service is perfectly poised to meet that need. I am eager to help spread the PropellShops® brand to new customers around the country – with particular focus on the school, military and small business markets."

Kaufman's role is effective immediately.  The acquisition, in the form of an asset purchase, is expected to close later in November.    

ABOUT PROPELL CORPORATION
 

Propell® Corporation's PropellShops® service is a web-based ecommerce solution that lets any organization – whether school, nonprofit, sports team or business – instantly create a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell's partners have complete control of their shops, including which products to sell, and what price to sell them. Propell does the rest – hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale.

In addition to providing online shops and on-demand merchandise for a variety of businesses, nonprofits and other organization, Propell serves the U.S. Military through partnership with the Army Air Force Exchange Service at http://shop.aafes.com and http://shopmyexchange.com, as well as numerous K-12 schools and universities nationwide, including University of Rochester, Cal State and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities.  The company also is a partner of the Independent College Bookstore Association (www.icbainc.com), the California Association of College Stores (www.cacsonline.org), and the National Association of College Stores (www.nacs.org); and is a School Solutions Partner for the American Association of School Administrators (www.aasa.org).

For more information please visit www.propellshops.com, email info@propellshops.com, or call 415-480-6860.

SAFE HARBOR STATEMENT
 

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation's future operations are forward-looking statements, including, but not limited to Brett Kaufman's role with Propell, and whether the acquisition of the assets of The Branding Spot will result in additional revenue for Propell. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the risk that our partnership will not create the desired results, our anticipated expansion may not occur as planned, or we may not be able to attract the anticipated number of new customers from this new relationship. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available through the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

SOURCE Propell Corporation

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http://www.propellshops.com