PROPER ATTIRE(TM), It's 'Required For Entry(TM)'

New Condom Makes Safer Sex the 'Must-Have' Fashion Statement

Jan 17, 2008, 00:00 ET from Planned Parenthood Federation of America

    NEW YORK, Jan. 17 /PRNewswire/ -- PROPER ATTIRE(TM) is making a
 lifestyle statement with the premiere of the new and stylish condom that is
 being called the "must-have" fashion accessory. Featuring a chic package
 with a unique fig leaf print, PROPER ATTIRE(TM) was designed to encourage
 women to feel more comfortable about carrying and buying condoms. That's
 why it's "Required for entry(TM)." PROPER ATTIRE(TM) proceeds will benefit
 Planned Parenthood Federation of America (PPFA).
     (Photo: )
     "Social taboos make some women embarrassed to buy and carry condoms.
 That's why PROPER ATTIRE(TM) was created," said PPFA President Cecile
 Richards. "With its fashionable wrapping, women will now have the option to
 choose the right 'attire' for that special occasion. Responsible decisions
 about sex are everybody's personal fashion statement."
     With four trendy styles -- Basic (regular); Color (colored); Dots
 (studded); XL (extra large) -- PROPER ATTIRE: Required for entry(TM) is a
 safe, yet fun and fashionable way to make sure you are properly protected.
     PROPER ATTIRE(TM) condoms come three condoms in a pack and will be sold
 at boutique shops and exclusive hotels. They will also be available at
 Planned Parenthood health centers and will soon be sold online. The
 suggested retail price of a three-pack is $6.00.
     Reliable and effective, PROPER ATTIRE(TM) condoms are not only
 FDA-tested, but undergo rigorous quality assurance testing by the
 manufacturer as well as by independent laboratories. With increased
 awareness about the spread of sexually transmitted infections, the practice
 of safer sex is of the utmost importance.
     "When we decided to create a new condom line, we knew that we wanted to
 make it cool for women to carry condoms," said Rachel Molloy, brand
 director of PROPER ATTIRE(TM). "Every element of the brand has been
 inspired by the world of fashion, from the PROPER ATTIRE(TM) brand name,
 and the chic packaging created by designers, to the fig leaf logo
 showcasing clothing in its most primitive form."
     Research shows that every year there are more than three million
 unintended pregnancies and approximately 19 million men and women will
 contract a sexually transmitted infection.
     Planned Parenthood Federation of America (PPFA) is the nation's leading
 sexual and reproductive health care advocate and provider. PPFA believes
 that everyone has the right to choose when or whether to have a child, and
 that every child should be wanted and loved. Planned Parenthood affiliates
 operate more than 860 health centers nationwide, providing medical services
 and sexuality education for millions of women, men, and teenagers each
 year. With PROPER ATTIRE(TM) as the new "must-have" of the season, insist
 on a dress code. PROPER ATTIRE(TM) ... it is required for entry.
For additional information: Cortney Silverman, Senior Account Executive Corbin & Associates, Ltd. 212/246-3586 / Andrea Hagelgans, Senior Press Officer Planned Parenthood Federation of America 212/261-4652 /

SOURCE Planned Parenthood Federation of America