Prophet and Play Join Forces

Jan 14, 2009, 09:00 ET from Prophet

SAN FRANCISCO, Jan. 14 /PRNewswire/ -- Strategic consultancy Prophet announced today that it has acquired Play, a leading creativity and innovation company. Together, the companies intend to change the way business does business.

Prophet is a global consultancy based in San Francisco that helps business leaders use brand, marketing, innovation and design to grow and transform. Headquartered in Richmond, VA, Play helps organizations find ways to inspire and equip their people to create sustainable innovation.

"It's the confluence of two great companies - coming together to create something even better: a world-class innovation business within a world-class company," said Michael Dunn, Prophet CEO and Chairman. "Independently we'd flourish. Together we'll amaze and inspire. By joining forces with Play, we've greatly enhanced our ability to create value for our clients as well as their customers."

Andy Stefanovich, who founded Play in 1990, is a popular lecturer and commentator on CNBC. He said the move has created a force to be reckoned with. "We have already seen that together we enhance each other's work by making it more effective and engaging. Our clients benefit not only from our ability to solve their toughest challenges, but from the way we work with them. Together, we have the potential to create a new category and revolutionize the way business does business," he said.

Under the agreement, Stefanovich will become a senior partner of Prophet. Play's Richmond location will become part of the Prophet network of offices. Terms of the acquisition were not disclosed.

With clients ranging from General Electric to Monsanto to Johnson & Johnson and Harrah's Entertainment, Prophet ( has been recognized as one of the fastest-growing consultancies; its chief executive was ranked as one of 2008's top 25 consultants. With 100 consultants, it has offices in Chicago, Hamburg, London, Madrid, New York, Tokyo and Zurich, as well as San Francisco.

Play ( has helped clients like Heineken, Timberland, The Ritz-Carlton, L'Oreal and the United States Olympic Committee hone their creative thinking skills to develop new products, reposition and reinvent themselves.

For further information about either company, e-mail or visit their Web sites.

    Media contact:
    Sally Saville Hodge
    Hodge Schindler Integrated Communications

SOURCE Prophet