Prophet Taps Former Rosetta Exec John Baglivo As CMO

CHICAGO, Sept. 16, 2013 /PRNewswire/ -- John Baglivo, a seasoned marketing professional with over 20 years experience in consumer goods companies, interactive agencies and brand consultancies, has joined Prophet as Chief Marketing Officer, a new position. He is based in the firm's Chicago office.

Baglivo is charged with supporting the firm's continued strong growth by evolving Prophet's brand, building awareness and advancing Prophet's strategic marketing efforts across the globe. He had been Senior Vice President of Brand Marketing for Rosetta, one of the nation's leading interactive agencies, since 2010.

Prophet is a leading global consultancy specializing in brand and marketing strategy.

"Even as we guide our clients on their brand-led transformation journeys, we've been undergoing one of our own," said Michael Dunn, Chairman and Chief Executive Officer of Prophet. "John has the ideal experience and skills to help drive our global growth by bringing our unique offering to market and advancing our standing as a firm that drives impact for our clients."

"Prophet's deep experience and solutions focused on brand building, growth platforms, and marketing transformation is right for the times," said Baglivo. "They allow the firm to bring clients focus, clarity and direction in a time of rapid and continual change. I look forward to ensuring we leverage our difference to continue our strong growth."

Baglivo brings Prophet an extensive background in domestic and global brand management at companies including Kraft Foods and The Coca-Cola Company. He also has been a strategy consultant, and recently has had senior level experience driving marketing and growth initiatives for leading marketing services firms.

Baglivo earned his undergraduate degree from Rutgers University, and his Master of Management from the J.L. Kellogg Graduate School of Management. He and his family reside in Chicago.

Baglivo has also been an Adjunct Lecturer in the Integrated Marketing Communications program at the Medill School at Northwestern since 2010.

Prophet is a strategic brand and marketing consultancy with offices around the world. It helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, GE, McDonald's, Johnson & Johnson and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.

Media contacts:
Kathleen Hatfield, 305-934-6696, khatfield@prophet.com.
Sally Saville Hodge, 773.325.9282, shodge@hodgemediastrategies.com.

SOURCE Prophet



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