Prosci Releases New Data on Change Leadership and Change Management Success Factors

LOVELAND, Colo., Oct. 14 /PRNewswire/ -- Business leaders from 65 countries report on the most effective tactics for leading change in Prosci's latest study. "Research shows that projects effectively managing the people side of change are five times more likely to meet objectives and achieve business results," stated Jeff Hiatt, CEO and founder of Prosci. "Moreover, many change leaders are reporting that more than 50% of employee resistance to change would have been avoidable with effective change management."

Prosci's new 2009 edition of "Best Practices in Change Management" presents data from more than 10 years of research. This latest study shows many organizations reaching change saturation, while at the same time the amount of change continues to rise. Best practices and lessons learned from 575 project leaders and change professionals show why some changes succeed while others fail.

"The 2009 report presents the most complete body of knowledge available on change management," said Tim Creasey, Prosci's Director of Research and Development. "Each successive study builds on the foundation of what makes change successful from a people side perspective and what should be done differently to improve implementation. For a practitioner, this new report is an essential how-to guide for succeeding at change management."

The 2009 edition of "Best Practices in Change Management" is Prosci's sixth longitudinal study, building on the findings in the 2007, 2005, 2003, 2000 and 1998 studies. Data covering every aspect of change leadership, from communications to resistance management, is included.

"Given the economic climate and vast amount of change within organizations, business leaders and government leaders need to be able to learn from others to succeed at change," stated Adrienne Boyd, Chief Operating Officer for Prosci. "The 2009 benchmarking report provides the most comprehensive view of what effective change management looks like and the specific activities project teams must complete to build engagement and support for change efforts."

Participants include project leaders, change management team members and consultants reflecting on a current or recently completed project. As in previous reports, participants shared insights on methodology, communication methods, the role of senior leaders, resistance management techniques and the role of managers and supervisors. New topics in the 2009 study include: what team structures work best, how much change management resources are really needed to succeed, how to integrate with project management, and how to manage change saturation and the portfolio of change.

"The new research topics in the 2009 study provide data that change management professionals have been searching out," said Creasey. "If you are introducing change that impacts how the people in your organization work, this report provides the guidance you need to meet and then exceed objectives and expectations."

Find out more about the 2009 edition of Prosci's Best Practices in Change Management benchmarking report, including a full table of contents and list of participants:

About Prosci

Formed in 1994, Prosci is the world leader in change management research, providing tools that enable organizations to manage the people side of change. As a research company, Prosci has conducted six longitudinal studies over the last eleven years to create the most complete body of knowledge available in the change management field. Research participants include more than 2000 organizations from 65 countries since 1998, including many of the largest companies and government organizations worldwide. Prosci sponsors the Change Management Learning Center at This online resource provides access to Prosci's change management tools and a collection of books, articles, case studies and other change management resources. The more than 40,000 registered members receive regular tutorials featuring the latest research and models in change management.


    Tim Creasey
    Research and Development
    Prosci and the Change Management Learning Center

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