NEW YORK, May 7, 2014 /PRNewswire/ -- Small business marketers know that public relations is essential to generating buzz and awareness for their brand and products—but proving ROI on these efforts can be a struggle. While few would debate the value of earned coverage on the front page of a major publication, it isn't as easy to assign it specific revenue, and as social influencer promotion becomes vital to brand visibility, the issue becomes even more nuanced.
In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, shares 4 simple and easy ways to calculate the Total Media Value (TMV) of your advertising, marketing and public relations efforts. These methods align to stages within the buying cycle, so using a combination will provide a comprehensive view of how your promotion strategy is working to move people through discovery and exploration, and into buying and engagement.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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