PR's ROI: Calculating the Value of Media Placements
NEW YORK, May 7, 2014 /PRNewswire/ -- Small business marketers know that public relations is essential to generating buzz and awareness for their brand and products—but proving ROI on these efforts can be a struggle. While few would debate the value of earned coverage on the front page of a major publication, it isn't as easy to assign it specific revenue, and as social influencer promotion becomes vital to brand visibility, the issue becomes even more nuanced.
In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, shares 4 simple and easy ways to calculate the Total Media Value (TMV) of your advertising, marketing and public relations efforts. These methods align to stages within the buying cycle, so using a combination will provide a comprehensive view of how your promotion strategy is working to move people through discovery and exploration, and into buying and engagement.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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