NEW YORK, March 27 /PRNewswire/ -- By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all U.S. buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics' economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. One of the best ways to reach this influential community is through the Hispanic/Spanish-language media. Engaging these channels requires a very targeted media strategy and a keen understanding of how these media -- and their audiences -- work. The Public Relations Society of America (PRSA) will host a national teleseminar Thursday, April 3 from 3-4pm EDT, titled "Targeting Hispanic Media -- It's not one size fits all!" Join an influential panel of Hispanic broadcast journalists for an informative session where you will learn:
-- Tips to help you ensure the best chance of message pickup by Hispanic media outlets -- The types of stories that Hispanic media cover -- The best time to issue a news release; press release do's and don'ts; ways to pitch specific types of media; and if including a Spanish version of your release is important -- Why pitching to Hispanic/Spanish-language media is not the same as pitching to traditional English-language media Moderated by Manny Ruiz, president of Multicultural Markets & Hispanic PR Wire for PR Newswire, the panel will feature Hugo Balta, News Director, WNJU/Telemundo 47; Jesus Salas, Senior Program Director, Latin Music Channels, XM Satellite Radio; and Chu Diaz, Information Coordinator, SBS Miami Radio Group.
Access rates per teleconference call-in site are: -- PRSA Member $150 / Non-Member $250 -- Multicultural Communications Section Member $85 To register for the teleseminar, click here: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=333 HOW YOU CAN JOIN THE CALL Only one registration per site is required. Registration deadline for the live teleseminar is 24 hours prior to the call. Your registration for either the live teleseminar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. APR Accreditation Maintenance Credits Approved: 1.0 Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html. PLAYBACK REGISTRATION PRSA has added a teleseminar Play-Back feature. You can register in advance for a PRSA teleseminar and access it at your convenience starting at midnight the day of the live teleseminar for up to two weeks following the live teleseminar. Your registration confirmation, sent via e-mail, includes one-time access to the Play-Back teleseminar and handouts. The Play-Back for this event starts at midnight April 4, 2008 and runs through April 17, 2008. Please note: access information for the live event is different from access information to the Play-Back. Your registration confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation. CANCELLATION POLICY Cancellations must be in writing and sent by mail or fax. Cancellations are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the teleseminar date. About the Public Relations Society of America (PRSA) The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 295 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina. About PR Newswire PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London. CONTACT: Rachel Meranus, Vice President, Public Relations of PR Newswire, +1-201-360-6776, firstname.lastname@example.org