New Series of Free Educational Papers Now Available on www.pscufs.com

ST. PETERSBURG, Fla., Nov. 17 /PRNewswire/ -- PSCU Financial Services, the nation's largest credit union service organization, is posting an ongoing series of free educational white papers on www.pscufs.com. The white papers, designed to help credit unions attract new members and earn their loyalty, include topics such as how to optimize and market mobile banking services, and how to build a database that will identify small business owners and their financial needs. These papers and others are available online at: http://www.pscufs.com/press_room/white_papers_research.htm

The credit union industry is working hard to attract Gen Y (adults aged 18-32) as part of its long-term growth strategy. This young and mobile generation requires 24/7 Web access to financial accounts and information, so robust mobile banking services are essential.

The industry is also identifying and marketing specialized services to small business owners. A recent study by BAI notes that small businesses are increasingly dissatisfied with banks and more than half would switch financial institutions to gain online banking and other products that are designed to meet their needs. Credit unions are targeting this important market segment because owners tend to seek multiple services for their personal and business finances, and they often develop long-term relationships with the primary financial institution that helped them grow their business.

Mobile banking presents an area of skyrocketing demand that serves both these audiences. "An electronic banking platform with mobile applications delivers an attractive opportunity to grow overall membership and increase market penetration in key segments such as Gen Y and small businesses," said David J. Serlo, president, PSCU Financial Services.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 600 member credit unions representing over 13 million accounts and 913,000 online bill payment subscribers. Its Contact Centers handle more than 16-million inquiries a year. For more information, visit PSCU Financial Services' Web site at www.pscufs.com.

SOURCE PSCU Financial Services

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