PSP(TM) (PlayStation(R) Portable) Rocks the Runway With a Fusion of Fashion and Technology in Designer Accessories Show Courtney Cox, David Arquette, Hilary Duff, Vince Vaughn and Owen Wilson On

Hand to Celebrate the Launch of the Most Anticipated Product of the Year and

View Signature Accessories by Marc Jacobs, Diane von Furstenberg, Jennifer

Lopez and More

    FOSTER CITY, Calif., March 15 /PRNewswire/ -- To kick off the highly
 anticipated North American launch of PSP(TM) (PlayStation(R) Portable), an
 extraordinary collection of fashion's biggest talents and rising stars came
 together under one roof for an exclusive fashion accessories show dubbed Pret
 a PSP.  Acclaimed designers such as Marc Jacobs, Diane von Furstenberg, Henry
 Duarte, Coach, LRG, Jennifer Lopez, Baby Phat By Kimora Lee Simmons featuring
 Simmons Jewelry Company, Heatherette, Autore, Charlotte Ronson, Suss Designs,
 (wb) waraire boswell, Jenni Kayne, Kidada for Disney and IceLink Watch and
 showed off one-of-a-kind PSP accessories to a front row crowded with a-list
 stars including Hilary Duff, Haylie Duff, Nicole Richie and fiance DJ AM, and
 Michael Vartan.
     "The fusion of fashion and technology took off last night on the runway,"
 said Molly Smith, senior director, communications and brand development, Sony
 Computer Entertainment America. "Tonight's show portrayed the true portability
 of PSP and established it as a must have accessory."
     Top models including Maggie Rizer, Kirsty Hume, Guinevere, Rhea Durham and
 Alek Wek joined Nicky Hilton and Bijou Phillips to strut the runway in style
 where the sleek and sexy lines of PSP were matched with latest looks for fall
 and completed by the newest trend in fashion.  Driving the trend of
 fashionable technology, top designers created custom-designed accessories
 inspired by PSP and its innovative design including a pure gold case encrusted
 with seven carats of yellow and black diamonds by Baby Phat by Kimora Lee
 Simmons featuring Simmons Jewelry, tan suede muff with rabbit fur trim and
 gold studs by Jennifer Lopez and Black leather multi-pocket clutch with
 leather wrist strap by Marc Jacobs.
     After the show David Arquette, Courtney Cox Arquette, Drea de Matteo and
 Wilmer Valderrama perused the Access Boutique where the new PSP was on display
 for everyone to play.  Jason Bateman, Vince Vaughn, Owen Wilson and Nicky
 Hilton picked up their PSPs before they hit shelves on March 24.  Jessica
 Alba, Regina King, Chris Kattan, Alyssa Milano, Paula Abdul and the cast of
 Entourage including Adrian Grenier, Kevin Dillon, Kevin Connelly and Jeremy
 Pivon were also on hand to celebrate the arrival of PSP.
     The outdoor plaza of the Pacific Design Center in West Hollywood was
 transformed into the PSP Style Park on March 14.  Pret a PSP featured multiple
 showcases that gave a fresh spin on the traditional fashion show, fueling a
 new wave of awareness for PSP and fashion accessories, and helping to launch
 emerging talents in the accessories category.
     About PSP(TM) (PlayStation(R) Portable)
     PSP(TM) (PlayStation(R) Portable) is a new handheld entertainment system
 that allows users to enjoy 3D games, high-quality full-motion video, and high-
 fidelity stereo audio.  With graphics rendering capability comparable to that
 of PlayStation(R)2, PSP features a 4.3 inch wide screen, high-resolution TFT
 display.  PSP also adopts a newly developed compact but high-capacity (1.8GB)
 optical disc, Universal Media Disc (UMD(TM)), as its storage medium.  With a
 wide range of accessories and connectivity options, including Memory Stick
 Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment
 platform from PlayStation.
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
 the PlayStation(R)2 computer entertainment system and the PSP(TM)
 (PlayStation(R) Portable) handheld entertainment system.  The PlayStation 2
 computer entertainment system is set to revolutionize the home entertainment
 market, offering the most compelling interactive content and the capability to
 be used as a network terminal in the coming broadband era.  PSP is a new
 portable entertainment system that allows users to enjoy 3D games, with high-
 quality full-motion video, and high-fidelity stereo audio.
     Recognized as the undisputed industry leader, Sony Computer Entertainment
 America Inc. markets the PlayStation family of products and develops,
 publishes, markets and distributes software for the PS one game console, the
 PlayStation 2 computer entertainment system and the PSP handheld entertainment
 system for the North American market. Based in Foster City, Calif. Sony
 Computer Entertainment America Inc. serves as headquarters for all North
 American operations and is a wholly-owned subsidiary of Sony Computer
 Entertainment Inc.
     Visit us on the Web at
     NOTE:  PlayStation and the PlayStation logo and UMD are registered
 trademarks of Sony Computer Entertainment Inc.  PSP is a trademark of Sony
 Computer Entertainment Inc.  All other trademarks are property of their
 respective owners.
     Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are
 trademarks of Sony Corporation

SOURCE Sony Computer Entertainment America Inc.

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