FOSTER CITY, Calif., March 15 /PRNewswire/ -- To kick off the highly
anticipated North American launch of PSP(TM) (PlayStation(R) Portable), an
extraordinary collection of fashion's biggest talents and rising stars came
together under one roof for an exclusive fashion accessories show dubbed Pret
a PSP. Acclaimed designers such as Marc Jacobs, Diane von Furstenberg, Henry
Duarte, Coach, LRG, Jennifer Lopez, Baby Phat By Kimora Lee Simmons featuring
Simmons Jewelry Company, Heatherette, Autore, Charlotte Ronson, Suss Designs,
(wb) waraire boswell, Jenni Kayne, Kidada for Disney and IceLink Watch and
showed off one-of-a-kind PSP accessories to a front row crowded with a-list
stars including Hilary Duff, Haylie Duff, Nicole Richie and fiance DJ AM, and
"The fusion of fashion and technology took off last night on the runway,"
said Molly Smith, senior director, communications and brand development, Sony
Computer Entertainment America. "Tonight's show portrayed the true portability
of PSP and established it as a must have accessory."
Top models including Maggie Rizer, Kirsty Hume, Guinevere, Rhea Durham and
Alek Wek joined Nicky Hilton and Bijou Phillips to strut the runway in style
where the sleek and sexy lines of PSP were matched with latest looks for fall
and completed by the newest trend in fashion. Driving the trend of
fashionable technology, top designers created custom-designed accessories
inspired by PSP and its innovative design including a pure gold case encrusted
with seven carats of yellow and black diamonds by Baby Phat by Kimora Lee
Simmons featuring Simmons Jewelry, tan suede muff with rabbit fur trim and
gold studs by Jennifer Lopez and Black leather multi-pocket clutch with
leather wrist strap by Marc Jacobs.
After the show David Arquette, Courtney Cox Arquette, Drea de Matteo and
Wilmer Valderrama perused the Access Boutique where the new PSP was on display
for everyone to play. Jason Bateman, Vince Vaughn, Owen Wilson and Nicky
Hilton picked up their PSPs before they hit shelves on March 24. Jessica
Alba, Regina King, Chris Kattan, Alyssa Milano, Paula Abdul and the cast of
Entourage including Adrian Grenier, Kevin Dillon, Kevin Connelly and Jeremy
Pivon were also on hand to celebrate the arrival of PSP.
The outdoor plaza of the Pacific Design Center in West Hollywood was
transformed into the PSP Style Park on March 14. Pret a PSP featured multiple
showcases that gave a fresh spin on the traditional fashion show, fueling a
new wave of awareness for PSP and fashion accessories, and helping to launch
emerging talents in the accessories category.
About PSP(TM) (PlayStation(R) Portable)
PSP(TM) (PlayStation(R) Portable) is a new handheld entertainment system
that allows users to enjoy 3D games, high-quality full-motion video, and high-
fidelity stereo audio. With graphics rendering capability comparable to that
of PlayStation(R)2, PSP features a 4.3 inch wide screen, high-resolution TFT
display. PSP also adopts a newly developed compact but high-capacity (1.8GB)
optical disc, Universal Media Disc (UMD(TM)), as its storage medium. With a
wide range of accessories and connectivity options, including Memory Stick
Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment
platform from PlayStation.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R) Portable) handheld entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era. PSP is a new
portable entertainment system that allows users to enjoy 3D games, with high-
quality full-motion video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP handheld entertainment
system for the North American market. Based in Foster City, Calif. Sony
Computer Entertainment America Inc. serves as headquarters for all North
American operations and is a wholly-owned subsidiary of Sony Computer
Visit us on the Web at http://www.us.playstation.com
NOTE: PlayStation and the PlayStation logo and UMD are registered
trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony
Computer Entertainment Inc. All other trademarks are property of their
Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are
trademarks of Sony Corporation
SOURCE Sony Computer Entertainment America Inc.