Publicis Groupe Launches Denuo, a Major New Futures Practice

Rishad Tobaccowala to Lead New Venture, Joined by Other Digital Media

Leaders in "the Largest Assembly of Experienced, World Class Digital Talent

in the Industry"

Feb 22, 2006, 00:00 ET from Publicis Groupe

    PARIS, February 22 /PRNewswire-FirstCall/ -- Publicis Groupe today
 announced the launch of Denuo, a major new strategic initiative designed to
 anticipate and exploit the rapidly changing digital, interactive and mobile
 communication environment. Denuo is a stand-alone business, not based on any
 pre-existing industry model. Denuo's model rests on three pillars,
 functioning simultaneously as a strategic consultant, an inventor of
 solutions and as an investor in partnerships. The unprecedented new venture
 ["denuo" = 'afresh', 'anew' in Latin] will be led by Rishad Tobaccowala,
 Chief Innovation Officer of Publicis Groupe Media (PGM) and celebrated
 industry visionary who was identified by Business Week as one of the Top
 Business Leaders in 2005, and by TIME magazine as a key "Marketing Innovator."
     Denuo, with offices in Chicago and New York, will report to Jack Klues,
 the Chairman of PGM and member of the Management Board of Publicis Groupe. As
 a Groupe company it will function as a 'plug-and-play' unit working alongside
 Groupe networks and brands to enrich marketing and communication options for
 clients. Denuo will also be actively working with new clients and companies.
 Denuo principals are already engaged in ongoing work with GM, Coca-Cola and
 others. The company is also venturing with a variety of start-ups including
 Brightcove, an open Internet TV service, and Shadow TV, a streaming video
 service that provides all-digital access to live and archived television
 content via the web.
     Its three core activities are:
     - Strategic Consulting: Denuo delivers foresight and strategic direction
 which can give clients a prescriptive advantage as they identify marketing
 touchpoints of the future. Denuo will also align with media owners, new media
 developers, technology companies and other content creators/owners, to advise
 them on developing strategic opportunities for their clients.
     - Ventures and partnerships: Denuo aims to partner with new companies and
 individuals who are inventing future pathways to elusive consumers. By so
 doing, Denuo earns first-mover rights for clients in these ventures. The team
 is also partnering with some of the key venture capital firms working in new
 media to help them decide how to invest, develop the companies they invest
 in, and market the products to clients.
     - Catalyst and activation: A primary focus of Denuo will be to prepare
 clients for the activation phase of their marketing plans, and to liaise with
 other Publicis Groupe companies to get the ideas executed. They will leverage
 their relationships, insights and expertise across all facets (new
 technology, distribution, creative, etc.) to marry media, marketing and
 technology. As it did with Play, the gaming practice, and Reverb, the word of
 mouth discipline, Denuo will secure talent and develop capabilities that will
 allow clients to effectively market on new platforms.
     "The creation of Denuo is a very important strategic decision for our
 Groupe," said Maurice Levy, Chairman and CEO of Publicis Groupe. "We are of
 course already very present in the digital and interactive universe and have
 continuously pushed the envelope with various important marketing
 innovations. With Denuo, we aim to place the entire Groupe at the very
 cutting edge of innovation - for the benefit of our clients, by helping get
 the most for their brands in this new world; and for the benefit of our
 Groupe, in identifying investment opportunities at a very early stage. Rishad
 Tobaccowala is a renowned expert both of technology and of marketing. He is a
 visionary with a unique capacity to imagine the not-too-distant future and
 its consequences for consumers and clients. And he and his team have a proven
 track record in devising unique marketing options."
     "This practice has been incubating for some time inside the media
 companies, primarily because so much of the change impacting the marketing
 environment has been media driven," said Jack Klues. "It makes perfect sense
 now to expand this unique and powerful capability and move it into the
 'center' so that all Publicis Groupe clients can have access to Denuo's
 thinking and vision."
     "There is huge market demand for expertise that can serve clients as
 sensors, editors and collaborators, and who can work in a plug and play
 world," said Rishad Tobaccowala. "I believe we are starting with the largest
 assembly of experienced, world class digital talent in the industry. Luckily,
 we invested early in mastering this space, and now with this new commitment
 from Publicis Groupe, we are resourced to be single-mindedly focused on
 getting to the future first."
     Who is Denuo:
     Tobaccowala and Klues have hand-picked a group of 15 entrepreneurial
 partners, some of whom have launched successful SMG Next practices during the
 past three years. They are also fortifying Denuo with the addition of Nick
 Pahade, formerly president of WPP's Beyond Interactive and managing director
 of Media:com digital.
     At Beyond, which he left in December, Pahade was integral in leading the
 agency and creating global digital marketing solutions for clients including
 Reebok, Cendant, Nokia, GlaxoSmithKline, Masterfoods and Western Union. He is
 a recognized industry leader on emerging digital media, and joins Denuo as
     Among those also joining Denuo are the founding members of the Groupe's
 online and video game unit Play: Tim Harris and PJ MacGregor. Tom Tercek,
 founder of SMG Access; Courtney Jane Acuff, founder of Digits wireless; and
 Dan Buczaczer founder of word-of-mouth shop Reverb, also join the DeNuo team.
 The partnership also includes Scott Witt, digital group director at
 MediaVest; and Christian Kugel, who was previously a director at market
 research company Millward Brown.
     Tim Hanlon, who launched TV 2.0 at Starcom as well as the ventures
 practice at PGM, is a key partner who has been actively pursuing
 collaboration and alignment with emerging companies and VCs for the past
 several months. As a result of these initiatives, he was named to the
 Brightcove Advisory Board in 2005.
     Publicis Groupe (Euronext Paris: FR0000130577 and member of the CAC40
 Index - NYSE:   PUB) is the world's fourth largest communications group, as
 well as world's second largest media counsel and buying group. Its activities
 span 104 countries on six continents.
     Groupe's communication activities cover advertising, through three
 autonomous global advertising networks: Leo Burnett, Publicis, Saatchi &
 Saatchi, as well as through its two multi-hub networks Fallon Worldwide and
 49%-owned Bartle Bogle Hegarty,; media consultancy and buying through two
 worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing
 services and specialized communications including direct marketing, public
 relations, corporate and financial communications, event communications,
 multicultural and healthcare communications.
     Web sites: and
     Contact at Publicis Groupe:
     Pierre Benaich, Inverstor Relations +33-1-4443-6500
     Eve Magnant, Corporate Communications +33-1-4443-7025
     Contact at Publicis Groupe Media:
     Cheri Carpenter, Corporate Communications +1-312-220-6218

SOURCE Publicis Groupe