NEW YORK, May 1, 2014 /PRNewswire/ -- Publicis Healthcare Communications Group will take the stage at the inaugural Cannes Lions Health Festival. Cannes Lions Festivals, with a rich, 60-year history of celebrating the best creativity in advertising and marketing, has created a separate festival to gather the industry around discussing the unique creative challenges in health and wellness.
Publicis Healthcare will contribute its leadership and expertise in these ways:
- Jury President: Saatchi & Saatchi Wellness Global Chief Creative Officer Kathy Delaney was named to the prominent position of president for the festival's Health & Wellness jury. The Health & Wellness jury, one of two juries at the event, is charged with judging creative submissions related to consumer products, education, or service campaigns.
"When I first started attending Cannes Lions, health and wellness marketing wasn't even on the radar at the festival," said Delaney. "As I became more involved in health and wellness, I always hoped our space would get its well-deserved moment in the spotlight, and this year my wish has (thankfully) come true. This is it."
- Jurors: Alexandra von Plato, President and Global Chief Creative Officer, Publicis Healthcare, was selected to serve on the Pharma jury, which will judge creative entries submitted to the Pharma Communications, Healthcare Professionals, and Non-Healthcare Professionals category. Digitas Health's Jacqueline Nolan, Executive Creative Director (USA), will join Delaney on the Health & Wellness jury as a juror.
- Main Stage presentation featuring Jim Stengel: Lions Health centers on two days of presentations featuring a speaker line-up of the most awarded creatives and marketers in healthcare. Publicis Healthcare will present "Building an Inspired Organization Now," featuring keynote speaker Jim Stengel, former Chief Marketing Officer of Procter & Gamble, Founder of The Jim Stengel Company, and author of Grow.
Stengel will be joined by von Plato and Publicis Healthcare CEO Nick Colucci. Together, they will discuss how a new generation of creative leaders can transform healthcare marketing and encourage people to take better control of their health. With improved consumer engagement in the marketplace, an organization's business can grow at rate triple that of its competitors.
"We salute Cannes Lions Festivals for giving the health and wellness industry a stage to share the work we do for our clients and people across the world journeying toward wellness," said Colucci. "Cannes Lions Health is the perfect platform to showcase our commitment to raising the creative bar as we continue to create life-changing dialogue around health and wellness."
Lions Health (13-14 June), will be held in advance of the Cannes Lions International Festival of Creativity at the Palais des Festivals in Cannes, France.
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,500 employees, PHCG manages nearly 12 agency brands through 68 offices located in 10 countries. PHCG's global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health Life Brands, Razorfish Healthware, Discovery, in-sync Customer Insights, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.
About Lions Health
Launching in 2014, Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities. Lions Health is organized by Lions festivals. www.lions-health.com
About Lions Festivals
Lions Festivals is the organizer of Cannes Lions International Festival of Creativity and Eurobest as well as co-organizers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Rosemary Abendroth, PHCG
SOURCE Publicis Healthcare Communications Group