Purchasing Jewelry for Valentine's Day - How to Get It Right

Feb 06, 2006, 00:00 ET from Gemological Institute of America

    CARLSBAD, Calif., Feb. 6 /PRNewswire/ -- If the thought of buying
 Valentine's Day jewelry for your loved one this year leaves you feeling
 daunted, the Gemological Institute of America (GIA) says that these five easy
 tips can help relieve your worries.
     Tip 1: Capture a heart with diamonds and gems.  Just about everyone, girl
 and guy, loves jewelry, and it's a romantic sentiment that will strike the
 right chord on virtually any day of the year.  But it's important to know what
 your special interest likes and will happily wear.  On Valentine's Day, girls
 especially love carefully thought-out symbolism.  Think outside the "jewelry"
 box, such as having a custom-made heart pendant with a red ruby to prove your
     Tip 2: Take two important web tutorials at www.gia.edu.  GIA helps educate
 the public on how to purchase gems and jewelry and has created two online
 tutorials that teach the basics of diamonds and gemstones.
     Each site features an interactive guide -- Lucy in the "How to Buy a
 Diamond" tutorial, and Ruby Tuesday in "How to Buy a Gemstone in 7 Simplified
 Steps."  Lucy and Ruby reveal some of the most important information needed to
 make the right buying decision, including the famous Four Cs of diamond
 value -- color, clarity, cut, and carat weight -- which GIA created in 1953.
     Tip 3: Don't wing it.  Go to a trusted source.  You'll be an angel when
 you deliver a delicious box of chocolates, flowers, or football tickets, along
 with personally engraved jewelry this Valentine's Day.  "But the important
 thing is to ask a jeweler or store if its associates have been professionally
 trained," says Brook Ellis, GIA's Education vice president.
     "Find a jeweler with Graduate Gemologist or Accredited Jewelry
 Professional credentials -- two of the jewelry industry's most well-known and
 respected titles.  Choose your jeweler carefully -- he or she will be of
 immense help to you throughout your jewelry buying career."
     Tip 4: Don't buy a diamond without a GIA report.  It's the most trusted
 authentification in the worldwide jewelry industry, and you should always ask
 for one when you purchase a diamond.  You can request a GIA report from your
 jeweler or send the diamond to the GIA Laboratory on your own.  Visit
 http://www.gia.edu/gemtradelab/31505/services.cfm for more information about
 all of GIA's Laboratory services.
     Tip 5: Laser inscribe the diamond with a romantic message and get extra
 security.  The GIA Laboratory will laser-inscribe any message on the gem's
 girdle (outside edge) for a romantic touch.  The diamond's unique report
 number can even be inscribed and permanently recorded, which can later provide
 verification if the diamond is ever lost or stolen.
     With laboratories in New York and California, research facilities in
 Geneva, Antwerp, and Bangkok, and 14 campuses worldwide, GIA is regarded as
 the world's foremost authority in gemology.  For more information about
 the GIA Laboratory, Research, or Education, visit www.gia.edu, or call
     An independent nonprofit organization, GIA is recognized as the world's
 foremost authority in gemology.  Through research, education, gemological
 laboratory services, and instrument development, the Institute is dedicated to
 ensuring the public trust in gems and jewelry by upholding the highest
 standards of integrity, academics, science, and professionalism.

SOURCE Gemological Institute of America