STAMFORD, Conn., Oct. 3, 2011 /PRNewswire-iReach/ -- Pure Play Kids (www.PurePlayKids.com), the online source for creative, battery-free toys and products, is excited to partner with Attachment Parenting International in support of October 2011 AP Month: "Families at Play". In addition to Pure Play Kids, sponsors include Dr. Sears (AskDrSears.com and DrSears L.E.A.N.), Mothering Magazine, Fred Donaldson Original Play, Infant Massage USA and Million Minute Family Challenge.

"We're delighted to support Attachment Parenting in its annual AP Month. 'Families at Play' is a wonderful theme; it's our full-time theme at Pure Play Kids!" said Tania Grant, CEO of Pure Play Kids. "Through play, children experience joy, nurture their imaginations, and develop socially, emotionally and cognitively. The same is true for families."

During "Families at Play" month, families using online checkout code AP2011 will receive 10% off purchases made at www.PurePlayKids.com and API will receive a cash donation worth 20% of all merchandise purchases through November 1, 2011. In addition to its financial sponsorship and of AP Month, Pure Play Kids is donating items to API's online auction and will be contributing play ideas and commentary.

Throughout AP month, parents are urged to re-examine daily routines and activities and seek ways to nurture stronger social and emotional bonds with children. This year, API is highlighting the important role of "play" in individual and family development. To that end, Pure Play Kids and other sponsors will work with Attachment Parenting International to provide information, and local and online events and activities that relate to the "Families at Play" theme.

"In an age when the definition of play most frequently means individual, non-social video games, Attachment Parenting's 'Families at Play' month helps parents worldwide realize the wonderful bonding that occurs through playing collaboratively with their children," said Tania Grant, Pure Play Kids CEO.

Attachment Parenting International is a 501c nonprofit organization with a mission to educate and support all parents in raising secure, joyful and empathic children in order to strengthen families and create a more compassionate world. Attachment Parenting highlights the importance of treating children with kindness, respect and dignity such that they will treat others accordingly.

Pure Play Kids (www.PurePlayKids.com) offers one of the largest selections of battery-free, TV-free, creative playthings and Waldorf toys in the United States. Pure Play Kids has a sharp focus on creativity, safety and natural materials. All toys and products sold at Pure Play Kids are made in the US or European Union to ensure high standards of quality, safety and respect for the environment and labor.

Media Contact: Michael Grant Pure Play Kids, 203 355-0056, mike@pureplaykids.com

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SOURCE Pure Play Kids

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