NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Purity Vodka, the most awarded ultra-premium vodka in the world, is leaving a larger mark on Hollywood having expanded its relationship with the Critics' Choice Awards. Elevating their successful multi-year partnership with the Critics' Choice TV Awards, Purity Vodka, which just recently won the prestigious 2013 Grand Vodka Master Award from The Spirits Business for an unprecedented third year, will be the Exclusive Vodka partner of The 19th Annual Critics' Choice Movie Awards presented by the Broadcast Film Critics Association. The Awards ceremony, which attracts many of the biggest stars in the film industry, will air live on the CW Television Network on January 16, 2014 at 8:00 PM ET/PT from the Barker Hangar in Santa Monica, CA.
The alignment continues the synergy between Purity Vodka, which has dominated international spirits competitions in recent years, and the Critics' Choice Awards franchise, which recognizes excellence in Film and TV.
Purity Vodka's presence at the CCMAs will include innovative signature cocktails, branded bars and elegant centerpieces in the main ballroom, a Purity Taste Challenge in the cocktail reception area, and branding on the step-and-repeat. Purity Vodka will also be inviting one lucky fan to attend the awards as their guest.
In addition to the 2014 CCMAs, Purity Vodka will also be a part of the 2014 Critics' Choice TV Awards to be held in June in Beverly Hills, CA.
ABOUT PURITY® VODKA
Purity® Vodka is the most award-winning ultra-premium vodka in the world and continues to win top honors in some of the most prestigious international spirit competitions. In 2013, the brand won in eleven of eleven categories during the Vodka Masters Awards, sweeping the overall vodka category and taking the top title of Grand Vodka Master -- the first brand to win this prestigious title three years in a row. With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity® Vodka sprang from Master Blender Thomas Kuuttanen's lifelong quest to redefine the vodka category.
The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that it doesn't need filtration. For more information about Purity® Vodka, please go to www.purityvodka.com.
PLEASE DRINK RESPONSIBLY
Purity® Vodka. 40% Alc. by Vol. Distilled from Grain. Imported by Purity® Vodka, Manhasset, N.Y. Product of Sweden. © 2013 Purity® Vodka, Inc.
SOURCE Purity Vodka