The national partnership gives accounts an ideal opportunity to cross promote popular premium spirits with Q Drinks' spectacular carbonated mixers, increasing customer satisfaction and profits through all spirit industry distribution channels. Q Drinks begins its launch next month in Breakthru Beverage Group markets, which include 13 states and Washington DC.
"We are thrilled to partner with Q Drinks. Their super premium portfolio brings new opportunities for us in the growing carbonated mixers category and in our efforts to innovate and provide value for our customers," says Greg Baird, President and CEO of Breakthru Beverage Group.
This innovative partnership is part of a new go-to-market strategy spearheaded by Ted Roman, who recently joined Q Drinks as Executive Vice President. Prior to Q Drinks, Roman led U.S. commercial success for William Grant & Sons and Pernod Ricard.
"Industry trends show premiumization is here to stay," says Roman. "And Q Drinks is the super premium mixer line to perfect the carbonated cocktail experience. I am truly excited about building our brand and our business with the Breakthru Beverage Group team."
About Q Drinks
Q Drinks makes the world's best carbonated mixers – spectacular beverages crafted in Brooklyn with authentic ingredients, more carbonation, and much less sugar in order to perfectly complement the world's finest spirits. Our tonic water, ginger beer, and other flavors are proudly carried by many of America's best restaurants, bars, and retailers. For more information, please visit www.QDrinks.com or call 718.398.6642.
About Breakthru Beverage Group
Breakthru Beverage was formed by joining substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group. The company employs more than 7,000 associates and with its affiliates has operations across the US and Canada. For more information, visit www.breakthrubev.com.
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SOURCE Q Drinks