Premium GLBT Television Network to Embrace the Mobile Channel, Utilizing SMS

Text Messaging for Cutting Edge Viewer Interaction

    BURBANK, Calif., Jan. 18 /PRNewswire-FirstCall/ -- Taking a leadership
 role in television's move to incorporate interactive mobile branding and
 commerce, Q Television Network (OTC: QBID) has announced the launch of QTN
 Mobile and its partnership with Mobile Accord, a leader in the application of
 mobile technology.  The premium network for gay, lesbian, bisexual and
 transgendered individuals (GLBT) will embrace the mobile channel by employing
 SMS text messaging based solutions to give its viewers yet another way of
 interacting with the QTN brand.  With the potential to reach more than 195
 million cell phone users in the U.S., this new mobile channel technology will
 allow the network to boost viewership, acquire new subscribers and extend its
 content into the mobile space, driving new revenue streams through downloads
 of wallpapers, ringtones and exclusive interactive content.
     Q Television will kick off QTN Mobile during this year's Sundance Film
 Festival (Jan. 19-29), with an exciting mobile sweepstakes promotion.
 Sundance attendees will have the opportunity to enter the sweepstakes by
 sending text messages, with winners notified immediately via mobile phone.
 The Grand Prize is an 84" HDTV capable plasma screen.  Additionally,
 participants in the Sundance sweepstakes promotion will have the ability to
 subscribe to QTN and sign up for future mobile alerts.
     "We are incredibly energized by this new technology and are delighted to
 partner with Mobile Accord's experienced team of technical visionaries," said
 Carol Hinnant, QTN's Vice President, Affiliate Sales & Marketing.  "Not only
 will our subscribers benefit from their gained interactivity, but we will also
 be able use the mobile channel to facilitate cause related fundraising
 programs that will benefit charities near and dear to the hearts of everyone
 in the GLBT community."
     QTN plans to use Mobile Accord's technology to introduce wireless
 fundraising programs at GLBT festivals in 10 major metropolitan markets
 throughout the coming year where attendees will be able to instantly donate
 money to select charities.  In exchange, donors will receive mobile content to
 showcase their support, along with the opportunity to sign up for future
 mobile alerts from QTN.
     "We are pleased to partner with a forward thinking content provider like
 QTN," said Tony Aiello, Mobile Accord's Vice President of Business
 Development.  "Our mobile marketing and connectivity solutions allow clients
 like QTN to interact with consumers on a personal basis utilizing a device
 they carry with them virtually everywhere they go."
 
     About Q Television:
     The company's programming is available on a subscription basis to those
 desiring to subscribe.  The monthly fee varies by region of the country.  The
 network is telecast 24 hours per day, 7 days per week and features a variety
 of live and original programming.  Q Television is available on such blue chip
 cable systems as Time Warner, Cox Communications and RCN, among others, with
 availability approaching 3 million digital cable households in the U.S.
 Q Television Network is the official network of Gay Games(r) VII. The network
 is also ad-supported.  For further information on programming and
 subscriptions, please visit www.qtelevision.com.
 
     About Mobile Accord:
     Mobile Accord helps Corporate Marketers, Agencies and Nonprofits develop
 mobile content, deliver it effectively to its intended audience and establish
 an end-to-end billing platform.  The company's marketing expertise and
 relationships in the mobile space ensure creative strategic thinking,
 reliability and above all results.  The Company's executive team includes a
 depth of experience in technology, financial services, cable/broadcasting,
 Fortune 500 marketing, and Olympic and major event sponsorship programs.
 Mobile Accord utilizes a wide array of mobile delivery options including SMS,
 MMS, WAP and customized handset applications.  The company's products are
 multi-platform capable, facilitating mobile-phone-originated transactions,
 brand interactivity solutions, database services and customer retention tools.
     Mobile Accord is committed to being more than just a provider of mobile
 technology or a pipe for messaging data.  Our mobile marketing expertise means
 we know what it takes to most efficiently implement mobile technology in a
 scalable fashion.  As a part of this process, Mobile Accord assists clients in
 developing a plan to fit their specific objectives and communications
 resources.  This makes the path from planning to launch as simple as possible.
 Mobile Accord works with major wireless carriers on behalf of clients and
 facilitates their campaign approval procedures.  Finally, Mobile Accord
 provides its clients with the latest and most compelling mobile technology
 available to afford them a significant competitive advantage.  For more
 information on Mobile Accord please visit: www.mobileaccord.com or contact
 Mike Ricci at 303-531-5505 ext. 16.
 
     Safe Harbor Statement
     As a cautionary note to investors, certain matters discussed in this press
 release may be forward-looking statements within the meaning of the Private
 Securities Litigation Reform Act of 1995.  Such matters involve risks and
 uncertainties that may cause actual results to differ materially, including
 the following: changes in economic conditions; general competitive factors;
 the television network's ability to execute its business model and strategic
 plans; and the risks described from time to time in the company's Securities
 and Exchange Commission filings.
 
     Media Contacts:  QTN Media Relations          QTN Investor Relations
                      Priority Public Relations    Equity Relations, Inc
                      Kristien Brada-Thompson      Richard Brown
                      (818) 338-3555               (617) 314-7379
                      kristien@prioritypr.net      Staff@EquityRelations.com
 
 

SOURCE  Q Television Network

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