HONG KONG, Nov. 23 /PRNewswire-Asia/ -- Qin Jia Yuan Media Services Company Limited (Stock code: 2336; hereinafter referred to as the "Group" or "QJY") announces increase in prime time advertising rate on China Business Network which the Group has exclusive advertising rights from 1 January 2010 onwards.

China Business Network of the Shanghai Media Group announced a 20% rate increase from 1 January 2010. The Group accordingly also increases the prime time advertising rate on China Business Network which it has exclusive advertising rights, by 20%. The increase of the advertising rate of China Business Network goes far beyond the average increase of advertising rate by other provincial TV stations indicating Shanghai's economic advantage. Shanghai will host the World Expo 2010 and the new Disneyland theme park will be built there and the State has announced that Shanghai will become the financial centre of China. All these factors will boost the city's economic growth. Shanghai carries heavy weight in China as New York does in the U.S. The consumer market is going to remain strong and the advertising industry will surely lead the way.

About Qin Jia Yuan Media Services Company Limited (Stock code: 2366)

Hong Kong listed. Qin Jia Yuan operates principally in Mainland China substantially in two media businesses:

    (A) Television including:
        -- Program production
        -- Channel advertisements
        -- TV home shopping

    (B) Non-TV business, including:
        -- Outdoor advertisements*
        -- Large-scale concerts
        -- PR and marketing planning

    Major resources of the company include:

    -- A film library with 5,000 hours of TV dramas with permanent copyrights

-- Agreements for long-term collaboration in production of TV drama and TV programs with the top ten domestic TV stations in the Mainland China

-- Strong distribution network with over 200 TV stations established for 14 years

-- Exclusive advertising agency rights on nine 24-hour TV channels

-- exclusive advertising agent for large format LED screens broadcasting Xin Hua news *

    * Operation will commence not later than the first quarter of 2010.


    For enquiries, please contact:

     Trimaran Corporate Communications
     Canny Liu
     Senior Account Executive
     Tel: +852-3101-4684

SOURCE Qin Jia Yuan Media Services Company Limited

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